NewsWorldOreo and Ritz will give away their new salty-sweet...

Oreo and Ritz will give away their new salty-sweet cookie sandwiches

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Meet the oreometer, a device designed to split the Oreo cookie 1:20 (CNN Business) — Sweet and salty are a famous couple when it comes to snacking, and a new collaboration between Oreo and Ritz is capitalizing on just that. The two brands, owned by Mondelēz International, are launching a limited-time snack called “Oreo x Ritz.” It is one part cracker and one part cookie, joined by a layer of peanut butter-flavored cream and another layer of cookie cream. If this concoction sounds delicious to you, hurry: the company will be giving it away starting Thursday at 12 pm ET on a special website, and supplies are limited. However, keep in mind that you will have to pay US$3.95 for shipping costs. Oreo x Ritz will be available starting Thursday. Alexis Yap, the Ritz’s senior brand director, said in a statement that the brand “has been exploring innovative partnerships” in recent years and “couldn’t resist the opportunity to collaborate with our friends at Oreo on a snack that is part cracker, part chocolate chip cookie, and totally delicious.” The brands owner, Mondelēz International, is a conglomerate that also owns Chips Ahoy, Triscuit and Cadbury. The company recently announced that it will divest its chewing gum business, including Dentyne and Trident, in developed markets such as North America and parts of Europe. It will keep its chewing gum business in emerging markets. Mondelēz has expanded its bakery product portfolio with a series of acquisitions in recent years. Earlier this year, for example, it completed the purchase of Chipita, a company that sells croissants and other baked goods in Europe, as part of its plans to develop new products that combine chocolate with baked goods. In the first quarter, the company posted a 7.3% increase in net income, thanks in part to the addition of more brands.

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