De Rita (Censis): “Supply chain for economic development, recovery will be the protagonist”

“Thinking about the supply chain is correct to think about Italy’s economic development. This is the moment when, when the economy will restart, the supply chain will be one of the protagonists of the recovery”. This is what the president of Censis Giuseppe De Rita underlined when speaking at the workshop “Integrated supply chains for the relaunch of the country” which is part of the “Integrated supply chains” initiative that The European House – Ambrosetti launched with the support of Philip Morris Italy with the aim of promoting the role of supply chains in maintaining and relaunching the Italian economy, identifying and describing business strategies and virtuous business cases in the medium-long term and providing policy indications (public policies) to promote creation and maintenance of integrated supply chains with high added value. Read also “The supply chain, product integration, is used to enter and live in the market. The supply chain is created from the tip of the arrow, from the most advanced point, not from the raw material – explained De Rita – but from high market levels, for example from advertising to an Italian oil or wine that make great chefs and that drive a brand in the world “.” The great Italian presences are made by the supply chain that is not only production, but also logistics, finance, bargaining between companies “exemplified De Rita and” this is happening not only in the agricultural and agri-food sector, which Coldiretti has well understood “but according to De Rita it also finds itself due to the presence on the world market of made in Italy in the clothing sector furniture, machinery.