Ikea opens the doors of the first house

A Milanese railing house comes to life in the courtyard of Base Milano, in which Ikea recreates the homes of three different families and tells the stories of those who live there through the furnishings. Stories of “new” families and people who come to the city of Milan for work, to seize the opportunities that a large city offers. Although it is a reconstruction, the image that emerges is real. These three residential units photograph who we are today: a young couple who do not give up their identity even in the first experience of life together; a foreign mother with a child born in Milan who helps her to communicate with a foreign country; a young startupper who wants to grasp the potential of a fast and dynamic city. The First Homes speak of “first homes”, or those situations in which every individual can find himself at a certain point in his life, whatever age he is, approaching the small but functional space that often characterizes the housing offer of the big city. A “first time” that involves significant changes and has an impact on people both from an emotional and a purely economic point of view. In the exhibition proposed during the Festival, Ikea wants to share a new approach with respect to the choices that can be made for making the “first home” more affordable by examining how the sharing of spaces – even if small (20, 25 and 35 square meters) – and sustainable behaviors, can be an advantage both for the wallet and for the planet. The three First Homes show just how it is possible to live domestic spaces consciously and according to the needs and personality of those who live there and how the sense of community is an element capable of enriching everyone’s life. excite the visitor and convey this message in an incisive way. In the spaces, as in the homes of all of us, there are not only pieces of the Ikea range.