NewsEconomicsBrave Kid goes online and adds MM6 Maison Margiela...

Brave Kid goes online and adds MM6 Maison Margiela to its brand portfolio

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Brave Kid, a company of the Otb group, leader in product research and development, production and distribution of children’s clothing and accessories, comes online with its multi-brand store, adding the MM6 Maison Margiela line to its portfolio of licensed brands. “We have been thinking about it for a while and now the time is ripe – explains to Adnkronos Germano Ferraro, CEO of Brave Kid -. We already work with all the e-commerce and specialist retailers for children and we have decided to do ours”. The Brave Kid online store will address the final consumer, and will offer a complete shopping experience with all the products of the brands’ collections, products not always available on the main third-party online platforms. “We want to exhibit a lot more product and show all the collections we have – underlines Ferraro -. Furthermore, we propose ourselves as an e-commerce specialist for children managed by Brave Kid but which can also become a market place”. With the launch of bravekid.com, the multi-brand store that offers children’s clothing and accessories from many of the company’s licensed brands, Brave Kid will initially serve all of Europe, and then extend the service in the second half of the year to Russia, Japan and the United States. To testify the moment of strong development of the company, the MM6 Maison Margiela line will be added to the Brave Kid portfolio. Preceded by a first capsule for autumn / winter 2021, the MM6 Maison Margiela children’s line will come to life in spring / summer 2022 and will appeal to boys and girls between 4 and 14 years old. The irreverent approach of the MM6 adult line will be translated into children’s collections that will play with traditional tailoring rules, unexpected combinations of fabrics, contemporary silhouettes full of irony, comfort and versatility to satisfy the most fashionable kids. With this operation, Brave Kid (which manages the Diesel, Dsquared2, Marni, MM6 Maison Margiela and N ° 21 brands under license) further strengthens its position on the market and after closing 2020 with a turnover of almost 50 million euros ( up by 5% compared to 2019), is now ready to double. “We have an outlook on 2021 between 10 and 15%, we aim for double digits” concludes Ferraro.

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