Away from overalls and pajamas, off to shoes and jeans: here is the post-Covid wardrobe

Via suits, pajamas, slippers and off to bright colors, with an eye to the Eighties and sustainability. These are the trends of the post-pandemic wardrobe according to the data collected by the fintech Klarna in a research on fashion consumption trends, on the occasion of the launch of the global campaign with A $ AP Rocky. Although digital consumption has registered dizzying growths, 33% of respondents in Italy said they had put a stop to fashion purchases during the pandemic period. A figure destined to change when the restrictions imposed by Covid-19 expire, so much so that 60% of respondents are ready to put their wallet back and devote themselves to fashion much more than in the last 12/18 months, driven above all by the desire to sell suits, slippers and sneakers, the most popular garments of the pandemic, to get back to dressing well. The post-Covid fashion trends put shoes on the podium of shopping items, in pole position in the fashion shopping list for 36% of Italians; in second position jeans and T-shirts to continue the trend of comfort, on a par with light summer dresses (25%); bronze medal for sportswear (22%). Not very popular, perhaps because the transition phase is still underway, lingerie (7%), handbags and clutches (9%) and party outfits (11%). But what will be the highlight of summer 2021? According to the Klarna research, color will dominate the summer months: as many as 42% of respondents think that colored clothes are the “must have” of the months to come and almost one in two Italians (43%) say they are more inclined to wear colors than in the past. Given that it stands out in particular in the very young, touching the round figure (50%). But in the summer of 2021 there will also be time for the revival. It seems very likely that ‘baggy’ trousers will make a comeback – as many as 31% of respondents are hoping for this flashback. There are those who also want the reassertion of the low waist (21%), while a good 19% of the sample would resurrect the comfortable leggings. If you look back, the most popular decades are certainly the epic 80s – selected as a fashion decade to return to by 28% of Italians – followed by the 90s in a double version: there are those who hope for the return of techno (23%), while a more shy 22% regret grunge. Not just color, also patterns: flowers dominate the 2021 summer scene, preferred by 34% of the sample, followed by abstract patterns (27%) and timeless stripes (23%). Scarf patterns (7%), unusual fabrics (11%) and animalier (13%) do not find public success in the post-pandemic fashion era. The pandemic has made Italians more aware even in shopping . 32% of respondents state that they increasingly select sustainable brands for their purchases. There are also those who give new life and use their clothes more extensively (22%) or those who decide to buy “second-hand” garments (5%). The data regarding the desire to maintain a sustainable approach to fashion purchases is interesting: as many as 89% assure that they want to continue with this virtuous behavior even after the end of Covid.