Marine Le Pen even erases her first name from her posters (and it’s no coincidence) – The HuffPost

CaptureMarine Le Pen’s campaign poster for the second roundPOLITICS – Don’t look for the name “Le Pen” on her inter-round poster, you won’t find it, as it has been since 2017. Neither “Marine “, Besides. For her second-round campaign poster unveiled on Tuesday, April 12, Marine Le Pen simply dropped her entire surname. A first for the one who has been trying for years to overcome her heavy political heritage, and who had made her first name a real brand. “Marine Le Pen should open an advertising agency, everything is successful”, observes for The HuffPost Gaspard Gantzer, former communications adviser to President François Hollande, who sees nothing wrong with the rendering. “All the codes of a presidential photo are there, it’s very well done”, continues, rather amazed, the communicator, who measures the progress made in this area for the RN candidate. “It’s a classic, people on the far right are very good at communicating. But there, the slogan, the posture, the light… it’s something else”, he analyzes again. DRMarine Le Pen’s campaign poster for the 2022 presidential in-between rounds The poster is crossed out with the slogan “For all French people”, after the “Stateswoman” chosen for the first round. Objective, “to attract and bring together all those who no longer want Emmanuel Macron, whatever their political side”, according to his entourage quoted by BFMTV. A slogan in line with the strategy that the far-right candidate has adopted since Sunday, consisting of addressing the voters of Jean-Luc Mélenchon by playing the dam to the head of state. Just after the results of the first round, Marine Le Pen also assured that she would be the president of “all the French”. As for the absence of a name on the poster, this is part of the attempt at normalization made by the candidate, who is trying by all means to ignore the political tradition in which she is part. In 2012, Marine Le Pen clearly assumed her surname on her posters. Which had disappeared in 2017, in favor of the “Marine” brand. wishes to achieve, as if it were necessary at all costs to detach itself from its political history. To see if this will be enough to forget his heritage, and allow him to access the Élysée. See also on The HuffPost: Macron Bulletin, blank vote or abstention: mess among the Republicans for the second round