Maneskin, the doubles in mozzarella advertising … in Latvia

Do the Maneskins advertise ‘quasi-mozzarella’ in Latvia? No, but the young people who appear in an advertisement closely resemble the members of the band that triumphed in Sanremo and Eurovision. If the Latvian version of Damiano David is very vaguely reminiscent of the group’s frontman, the copies of Ethan Torchio are more faithful to the originals. Victoria De Angelis and Thomas Raggi. The image with the fake Maneskin was used to promote and tell the Italian spirit of two of the most typical Italian products: mozzarella and pizza. Too bad it’s all a mega-fake, made by a Latvian cheese manufacturer. “Tik labi ka italija frormagia mokarellas siers padara visu labaku! …. pat weldetu picu”, translated: ‘The Formagia mozzarella as good as the Italian one makes everything special! campaign of the Latvian company that sees the Maneskin-like taste with their hands one of the world symbols of Made in Italy. “It is the apotheosis of advertising tarot – commented Davide Ciliberti spin doctor of the Purple & Noise communication group to Adnkronos – An image that in one fell swoop mystifies our mozzarella, our pizza and the Italian band of the moment in the world, that is the Maneskin, who on the one hand can – poor consolation – be pleased to be truly an international phenomenon. in Latvia where clever local advertisers have decided to exploit their image by using doubles, something that did not happen to the Beatles either. “The use of doubles, if aimed at clearly recalling the image of a well-known person premium for promotional purposes, constitutes a violation of the right to economic exploitation of the image, thus necessarily having to be authorized by the legitimate owners. “The Maneskins – comments the lawyer Margherita Cera, of the multinational legal consultancy giant Rodl & Partner – can certainly act to request the removal of their image from the advertising campaign, as well as compensation for damages for unauthorized use of their image, in the context, among other things, of an unfair commercial practice such as that of ‘Italian sounding’ which occurs when foreign producers market non-Made in Italy goods, making consumers believe that they are typical Italian products “.