Salone Mobile, Truly Design Crew: ‘Fundamental collaboration between brands and artists’

“Collaboration with brands is fundamental in the world of art. We must think that the great artists of the past had patrons that were none other than the brands and clients of the time. We do a lot of research work which means a lot of work, not commissioned. We are professionals and we need someone to support our projects. The collaboration with Iqos was an excellent opportunity. ” Thus the members of Truly Design Crew, a collective of urban artists active since 1996 particularly known on the international scene for the peculiar use of anamorphic distortion, on the occasion of the presentation of their new work ‘We’ created for Iqos by Philip Morris on the occasion of the Milan Design Week. “‘We’ is an anamorphic work – continue the artists – it means that there is a precise point of view in which it can be seen in its entirety, but by moving it comes to life and different points of view are discovered. to represent the Iqos community as single pieces, each with its own color and shape, which together participate in something bigger, all contained within a perfect circle visible from a single point of view “. The temporary art intervention will be hosted at the Opificio 31 until 12 June.