Bvlgari announces the entry of Chiara Ferragni into its prestigious PR ambassador community. For years, a client of the Roman high jewelery house, the famous fashion opinion leader and entrepreneur, we read in a note “she shares with Bvlgari the same exuberant, joyful, independent and authentic approach that has enchanted millions of followers around the world”. In her new role, Chiara Ferragni will therefore help the brand “to communicate its values to a cross-generational and international audience”. In the images taken in a photographic studio in Milan by the photographer Giulio Rustichelli, Chiara Ferragni poses in front of the lens wearing a series of icons of Bvlgari jewelery, including some pieces from the B.Zero1, Serpenti and Serpenti Viper collections, but also a incredible necklace from the high-end Coins jewelry line. “We are honored to welcome Chiara Ferragni to the Bvlgari family as the new Global ambassador,” says Jean-Christophe Babin, CEO of Bvlgari. “I think Chiara perfectly embodies the most authentic spirit of our company, rooted in highly positive values, including joy, creativity, beauty, magnificence and quality, but also grace and generosity. In her new role, Chiara will be an incredible ally in getting our messages across to younger generations. He is also for me, as CEO, an incredible sparring partner to intercept trends in the world of fashion and luxury. “” I am really proud to join the Bvlgari family because I have a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, ”comments Chiara Ferragni. “The heritage of Bvlgari is linked to a bold and exuberant aesthetic and attitude and to a world-famous Italian design, all values that we have always shared. This is why we are teaming up, also making a commitment to generate a positive impact through the activities we will develop together. “