The Nespresso X Chiara Ferragni Temporary Café opens in Milan

The Nespresso X Chiara Ferragni Temporary Café opens in Milan, a café and restaurant space born from the encounter between Nespresso design and the world of Chiara Ferragni. Coffee lovers and entrepreneur-bloggers will have an iconic place at their disposal for 45 days – open in Piazza del Carmine 1, in the Brera district, from 10 June to 18 July 2021, from 10.30 to 24 – where they can have breakfast or lunch , but also stop for an aperitif and dinner. At the center of this new chapter of the ongoing collaboration between the company and the blogger is the unmistakable style of Ferragni, expressed with pink, beige and light blue and the iconic eye of Chiara Ferragni brand that together with the Nespresso monogram defines the theme of furnishings and details, building a summer atmosphere where the elegance of fashion meets the tradition of coffee. “Since adolescence, the coffee ritual has always been part of my life – said Ferragni – not only for taste but for how it accompanies my mornings, for me it is synonymous with quality of life and living in Los Angeles I have learned to appreciate it also in other versions such as the ‘coffee to go’ or the long one “. The restaurant’s offer includes Mediterranean dishes and club sandwiches, but also Ferragni’s favorite dishes or recipes created by her for the occasion, such as espresso coffee with ice and coconut milk, pink sugar and marshmallows. “We also have personalized cappuccinos, so colorful that they are the most“ instagrammable ”in the world,” he added. “Nespresso has always professed three values ​​which are innovation, sustainability and quality – said Stefano Goglio, general manager of Nespresso Italiana – and we wanted to work with Chiara Ferragni because she is able to bring these values, with transparency and simplicity, to the younger generations. , which we found extremely attentive to these values; and precisely because of sharing these values, this summer we want to gather many people around a cup of coffee. “” I knew this location and the idea was to make it even greener – added Ferragni – bringing the plants to the square and creating a slightly less popular place in Milan, enriched with our pop streak and our color; a place where people can relax with the people they love or have ‘coffee to go’ when they are in a hurry ”. The collaboration between Nespresso and Ferragni also has sustainability among its leitmotifs, which the company has been pursuing for years also with projects such as “From bean to bean”, with which consumers bring empty coffee capsules back to boutiques or ecological islands. , the coffee remains are separated from the aluminum and the compost that is generated is used for the cultivation of an Italian paddy field, from which Nespresso purchases the rice that is donated to the Food Bank of Lombardy and Lazio.