“The Direct Selling Forum has always represented a very important appointment for Avedisco to discuss and reflect on the challenges that we have faced and won over the years. 2020 saw a sudden acceleration of digital evolution, due to a condition of constraint and not to a predefined process, although already started “. This was said by Giovanni Paolino, president of Avedisco, on the occasion of the 9th Forum of direct sales promoted by Avedisco-Association of direct sales service for consumers. “Furthermore – he points out – we were already witnessing a shift in the need in the world of work, from the need to have more money to that of having more free time available, made even more evident with the forced confinement at home that freed people from transfer times from home to work. In this sense, direct selling has a strong advantage: the data confirm that we are a sector that attracts young people and women and in the future this trend is bound to strengthen “. “Technology – explains Paolino – brings young people closer and flexibility helps women, who need to reconcile work and family commitments. Our next challenge is to make the strengths of digitization our own, without losing sight of the ability to keep relationships and personal relationships. Characteristic in which we deeply believe and which has always distinguished us “.