Cordier (Groupama) ‘Health and home protection at the top of Italian priorities’

“It is not surprising to note that the climate of growing uncertainty in recent years has fueled in Italians a marked and growing need for protection of their health, of their home, initially perceived as a ‘prison’, during the first lockdown, but which immediately became a refuge. sure of his possessions and loved ones, and of his family “. This is how Pierre Cordier, CEO and general manager of Groupama Assicurazioni, comments on the results of the Bva-Doxa survey conducted for Groupama Assicurazioni on the occasion of the second edition of the ‘Change Lab, Italy 2030’ Observatory on the post Covid and war trends of Italians from here to 2030. “It is undeniable that today, more than ever, Italians feel fear more biting and try to meet the new needs for protection and safety, taking refuge in family and savings, safeguarding health as much as possible and resorting to new solutions insurance “, observes Domenico De Masi, sociologist and professor of Sociology of work.” The growing propensity to save, which the data show, highlights the willingness of Italian families to equip themselves to better face the changes of the future. That’s why – concludes Matteo G. Caroli, full professor of management of international companies and Associate dean for research and consultancy at Luiss Business School – instruments that guarantee capital maintenance and lower risks are viewed with great favor. An orientation that highlights a significant potential demand also for insurance products (Life and Savings) “.

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