On 19 May, from 11.00 to 12.30, the 9th Direct Selling Forum promoted by Avedisco-Association of Direct Sales Service Consumers will be broadcast for the first time in streaming and open to all. The event, hosted by the Palazzo dell’Informazione in Rome and entitled ‘Direct sales: the present is digital. The evolution of the relationship combines offline and online ‘, wants to promote a moment of reflection on the present and the future of our society, increasingly interconnected, with digital habits and reflections. If it is true that the crisis has accelerated the adoption of the use of technology, according to research conducted by Google and Euromonitor, it is expected that in 2024 the majority of purchases will still be made offline, a sign that the human relationship is still at the base. consumer choices. Direct Selling is therefore confirmed, despite the digitization of our company, a physical model, capable of giving value to businesses and consumers, keeping interpersonal relationships at the center. Moderated by Federico Luperi, Innovation and New Media Director at Adnkronos, the bosses Giovanni Paolino, president of Avedisco, and Giuliano Sciortino, general secretary of Avedisco, will talk with illustrious guests such as Chiara Gribaudo, member of the Chamber’s Labor commission and Nicola Favini, general manager of Logotel. To follow the live broadcast, you can connect to the link www.adnkronos.com/forum-avedisco-2021-vendita-diretta-il-presente-e-digitale_6VOoCPeoZ71oWzQG2kHcE6 or via the AVEDISCO Facebook page www.facebook.com/AVEDISCO.