With the arrival of summer and beautiful days, the desire to be in the sun increases, but it is good to remember to do it in moderation and always pay attention to your skin. The skin is the largest organ in our body, it covers it and protects it from external agents, yet we often worry about it only from an aesthetic point of view. Unfortunately, even the skin can be affected by tumors: some perfectly curable, others still difficult to cure today. For this reason, starting from Thursday 20 May in all over 680 Lidl Italia stores, for each Cien Sun solar purchased, chosen from a selection of high protection products, the Company will donate € 0.50 to Fondazione Umberto Veronesi to help support a year of work by a researcher engaged in the study and treatment of skin cancers. To encourage constant protection during sun exposure and dispel the myth that high protection factor creams do not tan, the activity will involve the sale of Cien Sun sunscreen with FP 30, 50 and 50+, including those specific for the children. “We are very proud – says Alessia Bonifazi, communications manager and csr Lidl Italy – of this collaboration. As summer approaches, we always strive to offer our customers a wide choice of products with which they can protect their skin first and foremost. after exposure to the sun. Thanks to the authoritative voice of the Umberto Veronesi Foundation, at our side in this important initiative, we have the opportunity to transmit scientific information to our customers in a clear and accessible form to everyone. , it is important to support research to give a young researcher the opportunity to put their commitment and talent at the service of the community “. Founded in 2003, on the initiative of Umberto Veronesi and promoted by many other internationally renowned scientists and intellectuals, Fondazione is responsible for supporting excellent scientific research through the provision of funding for qualified doctors and researchers i and deserving, engaged in the fields of oncology, cardiology, neuroscience and nutrigenomics. At the same time, it is committed to promoting health education campaigns and healthy lifestyles so that scientific discoveries become everyone’s heritage. “The health emergency from Covid-19 that we are experiencing reminds us of the importance and fundamental role of scientific research to fight diseases that still threaten the lives of thousands of people today. Among these are skin cancers that every year, in Italy, they affect about 80,000 people and thanks to this initiative it will be possible to fund research for the study and treatment of these pathologies in order to give concrete hope of recovery to patients of today and tomorrow “, comments Monica Ramaioli, general manager of the Umberto Veronesi Foundation. Here are the 5 tips to protect the skin from the sun drawn up by the Umberto Veronesi Foundation and that Lidl Italia will disseminate to its customers through its communication channels both in store and online. Never expose yourself to the sun without adequate protection for your skin type (phototype). Do not skimp on the use of sunscreen: to adequately protect the whole body and face it takes about 35 grams (value referred to an adult person of average build) .Apply photoprotection before actual exposure to the sun. Reapply every 2 hours and after each bath, or after profuse sweating. Do not expose yourself to the sun in the central hours of the day. The sun’s rays reach the skin even in the shade, albeit with less intensity. Let’s not forget the cream even if we are under the umbrella. Avoid or minimize artificial tan. To protect the health of the skin of the youngest, in Italy sunbeds and tanning lamps are prohibited by law for minors under the age of 18. Regularly carry out a dermatological examination: it is important to keep skin spots and moles under control.