Tabacco, Trippella (SME): “Not only economic investments, but also on human capital”

“This is yet another memorandum of understanding that Philip Morris signs with the Ministry of Agriculture. We want to give certainty and predictability to farmers in this period of pandemic and war”. Thus Philip Morris’s Head of Leaf EU, Cesare Trippella, on the sidelines of the initiative for the signing of the contract for the purchase of Italian tobacco by Philip Morris Italia. “At the end of January we decided to intervene with an energy bonus that we called crop saver, in this way the farmers could recover the extra expenses they incurred. Everything culminates, however, with today’s memorandum of understanding which gives a certainty from the contractual point of view. Furthermore, we are carrying out a digital training course for the farmers of the future. We invest not only economically, but also in human capital “, he concluded.