WMF, a new regulation for the new economy of digital creators

Identify a legislative proposal that regulates and protects digital content creators, a new professional category that represents an increasingly important slice of the digital economy and has quickly become a fundamental element for information, training and entertainment, especially for new generations. This is the objective of the WMF which, on the occasion of yesterday’s hearing in Parliament, brought its ideas and proposals to the XI Labor Commission and to the honorable Members. The meeting, held in the Chamber of Deputies regarding the fact-finding survey on “workers who carry out digital content creation activities”, saw the participation – in addition to Google and YouTube – of the WMF which, in the person of its creator Cosmano Lombardo , has filed with the Commission a memorandum resulting from the joint work of various creators and operators in the sector. The document contains an in-depth analysis on the phenomenon of creators and on the types of relationships that exist between them and digital platforms, as well as a draft of the legislative proposal that governs and protects this new professional category. innovation accelerator for the country and as a tool available to society, it is the spokesperson for a proposal that will be further analyzed and structured in a working table on the occasion of WMF 2021 – to be held from 15 to 17 July at the Palacongressi di Rimini – in the presence of creators, operators of the digital world (experts, companies, lawyers). This legislative proposal will then be submitted to the attention of the Labor Commission of the Chamber of Deputies, as it is necessary, in fact, to legally qualify the professional profile of creators by proposing interventions to ensure them forms of protection, rights and duties. The joint work between the various actors can in fact constitute an essential condition for the rapid definition of effective measures, promoting a virtuous exchange that is able to respond in a timely manner to the new needs created by the digital market. Over 21,000 attendees registered in 2019, 24,000 online attendees in 2020, more than 500 exhibitors and partners and over 600 speakers from all over the world: Wmf is the largest Festival on Digital and Social Innovation. Conceived and produced by Search On Media Group, Wmf 2021 will be held on 15, 16 and 17 July 2021 in presence at the Palacongressi di Rimini and online on the hybrid.io interactive platform.