Covid, green pass is worth 2.7 million more tourists

The arrival of the Green pass could generate, in the short term, an increase of + 8% in tourist demand for the Italian destination, equal to about 2.7 million more foreign tourists. Assoturismo Confesercenti estimates it for Adnkronos, based on the information received from Italian tour operators. In general, it should have more evident effects in the regions of Northern Italy than in the Center and the South. The impact is mainly attributable to European markets, while great concern remains for those who work with Asian markets and Russia. “With the European Parliament’s final green light to the green pass comes a fundamental and concrete push to rekindle the engine of tourism. Now we need to push the accelerator on policies to relaunch the sector, to make companies recover all the ground lost with the pandemic and consolidate the recovery “, comments Vittorio Messina, President of Assoturismo Confesercenti.