• Sun. Nov 28th, 2021

A well-known coffee seller had to change his logo because the previous one was racist – REFRESHER

Byeditorial

Oct 22, 2021

Critics have argued that the logo represents colonialism and oppression and promotes racist stereotypes.

Share

Save
Saved

Share
Share article

Well-known Austrian coffee producer and seller Julius Meinl had to change his logo because it was described as racist. The logo has been modified for the same reason in the past. The profile of the Ottoman boy with a fez, a traditional red cap, is controversial. According to RFI she did not like critics because she promoted racist stereotypes.

A reference to the coffee past

The original logo from the 20th century captured the relationship between the Ottoman Empire and Austria-Hungary. Thanks to the Turks, coffee came to Vienna and the café tradition in our region grew. The logo was redesigned in 2004 as it was criticized for referring to colonialism and oppression. There was a simplification: the boy’s face and cap were white, the background remained red so that the skin color was not clear.

LOAD ARTICLE FREE

Subscribe to REFRESHER + and get more benefits

You can read this article for free, but with a REFRESHER + subscription you will get access to more than 2559 locked article and get additional benefits.

MORE ABOUT SUBSCRIPTION

You can easily cancel it at any time

From 2.99 € per month

You can also read these articles with REFRESHER +

MORE

This time, the logo is even simpler and the boy has completely disappeared from it. All that remained was fez, a typical headdress, and thus retained the original reference to the past of coffee and its arrival in the monarchy. The colors typical of the brand are also changing, they have chosen emerald green, as well as theirs Web page so it looks more airy.

Source: House of Julius Meinl

The CEO claims that this combines modern elements with tradition. The company will operate under the name House of Julius Meinl, emphasizing internationality and blurring the differences between the countries in which it operates.

Julius Meinl was the main contractor for the Habsburg court and opened his first café in 1862 on Vienna’s prestigious Am Graben street. Today, the family business operates in 70 countries and employs about a thousand people.

Report a bug.
If you find a defect in the article or have comments, let us know.
Source: rfi.frPreview image: Facebook / Julius Meinl am Graben

One thought on “A well-known coffee seller had to change his logo because the previous one was racist – REFRESHER”
  1. editorial says:

    Download Seven Sisters – Shadow Of A Fallen Star, Pt. 1 Album Mp3 Zip
    Download Sublime – Sublime Meets Scientist & Mad Professor Inna L.B.C. Album Mp3 Zip
    Download SANDSLOTT – Kro Album Mp3 Zip
    Download Şam, Ohash & Se7en of 34 – SIRRUS (feat. St. Grey) – EP Album Mp3 Zip
    Download Gordon Mote – Christmas Hymns & Carols: Solo Piano Album Mp3 Zip
    Download Los Varones De California – Corridos De Calibre Album Mp3 Zip
    Download Rawtee Cash – Royalty Pack, Vol. 1 – EP Album Mp3 Zip
    Download Sven-Bertil Taube, Gothenburg Symphony Orchestra & Peter Nordahl – Sånger ur havet Album Mp3 Zip
    Download Zach Williams – I Don’t Want Christmas to End Album Mp3 Zip
    Download Zornheym – The Zornheim Sleep Experiment Album Mp3 Zip
    Download Voctave – The Spirit Of The Season (Deluxe Edition) Album Mp3 Zip
    Download Hunter Hayes – Wild Blue (Complete) Album Mp3 Zip
    Download Ced Auger – Vieux couch en faux cuir Album Mp3 Zip
    Download Bjergtaget – UNDER Album Mp3 Zip
    Download La Chapelle Musique – Chapitre 2 Album Mp3 Zip
    Download Kahren – I Think I Know Her – EP Album Mp3 Zip
    Download Le Chant Noir – La société satanique des poétes morts Album Mp3 Zip
    Download Parra for Cuva – Juno (Remixes) Album Mp3 Zip
    Download Carolina Alabau & Elia Bastida – Meraki Album Mp3 Zip
    Download Blondino – Un paradis pour moi Album Mp3 Zip
    Download W.O.R.M. – Foreverglade Album Mp3 Zip
    Download Lass – LASS – EP Album Mp3 Zip
    Download Dritte Wahl – Meer Singles Album Mp3 Zip
    Download Gemma Dunleavy – Up De Flats (The Remixes) – EP Album Mp3 Zip
    Download Nova Express – Twenty One Album Mp3 Zip

Comments are closed.