• Mon. Dec 6th, 2021

The Khaby Lame phenomenon on the BBC, this is the reason for its success

Byeditorial

Oct 22, 2021

What is the secret of Khaby Lame’s success? The social phenomenon between Tik Tok and Instagram attracts the attention of the BBC which dedicates a report to the 21-year-old from Chivasso of Senegalese origins, famous for his “shrug” and for the “life tricks” that made his videos viral to the point of making it quickly become an absolute phenomenon of social media internationally with over 100 million followers. Lame, remembers the BBC, has also collaborated with the likes of Naomi Campbell and with personalities such as Greta Thunberg, and is currently the second most popular TikToker in the world. “If you have a phone, you’ve certainly seen this guy”, points out the BBC, recalling how Lame landed on TikTok after losing his job in a Chivasso factory during the pandemic. “But how did he become famous so quickly, and what do his fans really think in Senegal?” The British broadcaster asked some people in Senegal. “I like it first of all because he is Senegalese. When I see his contents and he puts up the flag of Senegal, I see that he is the pride of his country”, explains a girl. “I think Khaby Lame has become so popular because with his videos he proves that life can be easy if you do the right thing. He will become the number one TikToker in the world,” says another guy on the report. But the BBC also points out that the road to Lame has not always been downhill, recalling how one of his posts against racism caused him to lose thousands of followers on Instagram. “When people see what you do and they like, they follow you for that particular thing. If you digress from that topic, you could lose followers,” concludes social media influencer Celia Tokosi.

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