• Mon. Nov 29th, 2021

Julius Meinl changed its logo after accusations of racism – TVNOVINY.sk


Oct 22, 2021

21. 10. 2021 22:17 | VIENNA / TASR

The original logo was modified in 2004, when a detailed depiction of a Turkish boy was replaced by a silhouette.

Illustration image.
Photo: shutterstock / Karolis Kavolelis

Well-known Austrian coffee and delicatessen maker Julius Meinl, a Vienna-based company, has changed its controversial logo depicting the profile of a young Ottoman boy with a traditional red headdress (fez), which critics have supported racist stereotypes. The AFP agency informed about it.

“This logo no longer corresponds to today,” said Herbert Vlasaty, co-managing director of Julius Meinl am Graben GmbH, on Thursday. The new logo included only the traditional conical headdress with a hanging tassel, which is worn mainly in Arab countries.

The original logo from the 1920s was to draw attention to the cultural influence of the Ottoman Empire on Austria-Hungary, whose capital was Vienna. Coffee entered the current Austrian capital through the Turks.

In 2004, Italian artist Matteo Thun created a new design for the logo – the face and headdress were red, removing a controversial depiction of a dark-skinned young man referring to colonialism. In 2007, a group of militant anti-racism fighters launched a campaign against Julius Meinl. However, they used the original logo to condemn racist stereotypes and oppression, earning them criticism of the company itself. She stated at the time that it was a “misinterpretation”.

On Friday, after several months of reconstruction work, the Viennese branch of this well-known company will reopen, which began selling finished roasted coffee in the 1960s. Julius Meinl supplied his products to the Habsburgs. According to its website, this family business currently has branches in about 70 countries and employs about 1,000 people.

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