(CNN Business) – Smartphone design hasn’t changed much in years and customers are often tied to the decisions manufacturers make.
But this Wednesday during a virtual press event, Samsung plans to change that with a concept that makes users part of the design process.
The company showed off a custom version of the Flip 3 so people can now choose from a handful of design options to reflect their personality or taste. You can choose the frame to be either black or silver, select multiple colors (blue, yellow, white, pink or black) for the front and back panel, or choose a striped pattern. The company said up to 49 combinations can be made. It builds on its existing Bespoke product line, such as the coolers.
“This is the first time we have provided customers with so much personalization on their mobile devices,” the company said during the event.
Starting Wednesday, users can create their own designs through Samsung’s Bespoke Studio on its website for $ 1,099.99 and more.
Samsung isn’t the first company to experiment with a customizable phone. In 2013, Motorola’s Moto X allowed users to choose from 18 rear color options, seven trim options, and different material options, such as plastic or wood.
Samsung’s Galaxy Watch 4 can also be similarly customized via Bespoke Studio. The smartwatch also received some new updates to give users more control over its look and experience. These include new watch faces – such as displays focused on weather and health – a gesture control feature and improved fall detection.
In August, Samsung introduced its $ 999 Galaxy Z Flip 3 foldable phone with a design reminiscent of the foldable phones of the early 2000s. The Flip 3 is thinner, lighter, more durable and water resistant than Samsung’s previous folding models and introduces new multitasking options, support for the S Pen – a feature of the Note – and a camera that lives below the screen that could one day spell the end of the hated notch.
Its latest press event comes during a busy week of tech product launches with Apple and Google also launching new devices ahead of the important holiday season. Products are launched amid ongoing concerns about global component shortages and logistics issues. It’s unclear how quickly Samsung will be able to deliver orders for its new Bespoke products, but the fact that it only launches in six markets may help alleviate some shipping concerns.
Samsung has long been a leader in technology customization. In 2017, it introduced the Frame TV that hangs on the wall and also doubles as a work of art when not in use. Meanwhile, your Bespoke refrigerator is custom built with different materials and colors, and features like temperature control that can be modified through your SmartThings app.