iPhone 13, iPad Mini, Apple Watch … the main announcements of the Apple keynote – Business Insider

Apple’s keynote will have kept its promises with five new products with an apple logo. The Californian group unveiled on September 14 the long-awaited iPhone 13 as well as several other products Apple : iPad mini, AppleWatch Series 7 …

Here’s what to remember from Apple’s annual meeting

The iPhone 13, a more powerful model with more autonomy

Apple

The iPhone 13, the base model for the general public, mostly looks like an improved version of the iPhone 12. Like last year, the entry-level smartphone will be offered in two versions: the “normal” model of 6 , 1-inch, and the smaller 5.4-inch iPhone 13 Mini. The device has an OLED screen, brighter than that of the iPhone 12.

Prices start at $ 829 for the iPhone 13 and $ 729 for the iPhone 13 Mini. Storage options for this year’s models have been scaled up, with Apple offering 128GB, 256GB, and 512GB configurations for both models. Pre-orders for the iPhone 13 and 13 Mini will begin this Friday, September 17, ahead of the scheduled release date of September 24.

The new iPhone 13 lineup will also offer better battery life: iPhone 13 Mini will stay awake 1.5 hours longer than iPhone 12 mini, while iPhone 13 plus is expected to have 2.5 hours longer battery life. to its previous model. Apple claims its phones have a brand new tri-camera system. The wide-angle camera should offer better low-light photos thanks to its larger sensor, while the ultra-wide-angle camera also sees improvements thanks to its wider aperture. The Californian group introduced a new “cinematic mode” for video that allows you to change the focus during a video.

The iPhone 13 Pro worthy of the cameras of film professionals

Apple has officially announced the high-end models of its smartphone: the iPhone 13 Pro and 13 Pro Max with a storage capacity of up to 1 TB. They are equipped with a faster A15 Bionic chip, three new devices photo and an improved display with a high ProMotion refresh rate of up to 120Hz. The iPhone 13 Pro will start at $ 999, while the iPhone 13 Pro Max will start at $ 1099. Both will be available to order on Friday and will ship September 24.

The apple brand announces that the phones have a brand new three-camera system. The wide camera should offer better low-light photos thanks to its larger sensor, while the ultra-wide camera should see improvements as well. On the video side, the cinematic focus function announced for the iPhone 13 will also be available on the 13 Pro and Pro Max. The higher quality video format gives video editors more control when it comes to editing footage after it’s been shot.

A new iPad designed for remote work …

With the A13 Bionic chip, the performance of the new iPad would be 20% faster than that of the previous one and up to three times faster than the Chromebook its direct competitor. The Center Stage feature automatically detects people and follows people on the screen. The option is available for FaceTime, Zoom, and other video apps. The iPad will ship with iPadOS 15 and all of its new features. Sold from $ 329, from 64 GB and from $ 299 for schools. It can be ordered today on the Apple site.

… and an iPad mini, perfect for entertainment

Apple presents an iPad mini for use almost similar to a smartphone. An 8.3-inch screen, anti-glare, equipped with Touch ID in the power button like the iPad Air and support for 5G. The camera is also improved passing to Smart HDR with a recording in 4K. It is available for $ 499. A stylus will also be on sale as an accessory.

The Apple Watch Series 7 gains in surface and becomes the ideal sports coach

The Apple Watch Series 7, the connected watch, gains nearly 20% of screen compared to the previous model. The borders are only 1.7 mm and are 40% thinner. The apps have been optimized for larger screens. Easier to interact with apps, show more text on screen, use full keyboard by typing or swiping. The screen is more durable and the watch charges 33% faster. The Series 3 will sell for $ 199, the SE for $ 279, the Series 7 for $ 399.

The Fitness + app will offer workouts for all levels. Content in 4K, every week so you never get bored. Fitness + will be launched in 15 new countries (including France) with training in English and subtitled. Group training is possible thanks to SharePlay. Your measurements are displayed on your screen, but you’ll see when your friends get ahead of the speed bar, etc.

The Airpods 3, expected at this conference, were not mentioned. A second meeting is scheduled for October, during which the new Macbook will be presented.

Discover all the announcements of the keynote during this live: