By Is. De Montvert-Chaussy
Web professionals have until Monday, September 6 to comply with the requirements of the CNIL with regard to the management of cookies, these tracers which memorize information on the browsing of Internet users.
1 What are cookies for?
After posting instructions strict in October 2020, last July, the National Commission for Informatics and Freedoms (CNIL) announced a series of formal notices concerning some forty organizations, websites and applications, on which Internet users did not have easily the possibility of refusing the deposit of cookies.
These small files are stored on the hard drive of the computer at the request of the server of the site you are browsing. Everyone can theoretically manage and control these cookies. If they allow faster identification on frequently visited sites, and therefore better navigation fluidity, they are also used (Bing, Adwords, etc.) for merchant sites to precisely target their advertisements, by memorizing centers of interest, behaviors or still consumer consumption habits. It is because of them that we receive targeted mailings, for example. Others, like Google Analytics, measure audiences.
In addition to the preferences entered on the sites, it is also imperative to configure the privacy and security options of your computer through the control panel.
2 Formal notices and heavy fines
If the giants of the web are pointed out for their casualness vis-à-vis the provisions enacted by the Cnil – Google and Amazon have been assessed penalties of 100 million euros and 35 million euros for their practices – they are not the only ones. Last July, “Le Figaro” was fined 50,000 euros: cookies were automatically placed on computers by partners of the company, without the knowledge of users or even despite their refusal.
Between 2020 and 2021, more than 70 formal notices and sanctions were issued by the CNIL, which indicates that 60% of organizations that do not comply with the legislation have their parent company outside France. Without naming them, the Commission designates the main ones as follows: “four major platforms of the digital economy, six major manufacturers of computer hardware and software, six online retailers of consumer goods, two major players in online tourism , three vehicle rental companies, three major players in the banking sector, two large local authorities, two online public services and an energy player ”.
3 Strict controls will begin
As of Monday, September 6, the CNIL is launching a verification campaign, under pain of significant sanctions, of the compliance of cookies on a very simple principle: refusing must be as simple as accepting.