Amazon: Jeff Bezos’ company embarks on a juicy new business

After the sale of its own cables and screen stands, TOmazon is now starting to sell televisions, this in order to invade our living rooms, and thus impose itself against Google.

From seller to builder

Gone are the days of the giant online bookstore. Now, Amazon is $ 8.1 billion in profit in the first quarter of 2021, growth driven by e-commerce and business services. With Amazon Prime, Amazon Market, Amazon Business, Jeff Bezos’ sprawling business touches every possible industry and market.

It is through its Amazon Basics branch that the firm began to play the role of manufacturers, in particular for everyday products such as storage equipment, batteries, office supplies or even coffee makers, including bedding and craft tools.

Amazon vs the world

But it is in the field of television that Amazon is adding a string to its bow, since after the hdmi cables and the screen stands, it is its own line of televisions that the company will market. Based on information from Business Insider, relayed by The Verge, the marketing of flat screens will begin next October, their sizes will range from 140 to 189 centimeters (55 to 75 inches) screen diagonal, and will embed Alexa as a voice assistant.

Here is a project kept secret for two years which is intended to be equipped with the Fire TV, to boost Amazon Prime and thus compete with Google’s Android TV. This can be explained in particular by the fact that the same teams that developed the Echo or Fire TV are in charge of the project.

In addition to Google, it is also with the main current TV manufacturers, such as Samsung, Panasonic, Sony or Philips that Amazon is competing. However, the Bezos giant has not yet turned into a manufacturer. The Chinese company TCL is responsible for the design of the first ranges., and which affixes the software and the Amazon logo.

With Alexa as a voice assistant, and Fire tv to ensure multimedia, future Amazon-branded televisions are likely to find their place in Western homes.