It will no longer be just mobile phones or e-scooters. Xiaomi officially enters the car market – FonTech

The Chinese technology giant Xiaomi is known in the world especially for smartphones, laptops and home appliances, which in most cases offer an unbeatable price-performance ratio. As the portal pointed out Electrek, Xiaomi is officially entering the car market these days, as the company has registered a new division of Xiaomi Automobile Co. in China. Ltd ..

The first reports of Xiaomi’s entry into the car market appeared earlier this year. The company officially announced its entry into the electric car business on March 30, but only these days did it manage to resolve all official issues and officially register the new Xiaomi Automobile Co. brand. Ltd ..

The company’s automotive industry will provide another, much more stable and larger source of income. Xiaomi plans for the next decade invest about $ 10 billion (EUR 8.49 billion) for the production of electric cars.

Lei Jun revealed in a live broadcast that the first electric car with the Xiaomi logo will be a sedan or SUV, which is to be sold in a price range from € 13,000 to € 38,000, writes GizChina. At the second point, we are more inclined to a higher price tag, € 13,000 for the first electric car is really a very ambitious goal, but if Xiaomi managed to meet it, it would definitely be one of the most attractive models on the market.

He is still looking for a strong partner

Trademark registration is one thing, but embarking on production is another and much more complicated. Xiaomi has no experience in this field, so at least he will develop and manufacture at least his first electric car with one of the experienced Chinese cars.

It has long been rumored that Xiaomi is considering a partnership with Great Wall Motors, but this information has not yet been confirmed.

More than three hundred employees

As the portal informs GizmoChina, Xiaomi’s automotive division was successfully registered with a capital of 10 billion yuan, or 1.31 billion euros. Xiaomi Automobile will be led by Xiaomi’s founder and CEO, Lei Jun.

From the first announcements of the establishment of the automotive segment, Xiaomi immediately started recruiting employees. The company has sorted more than 20,000 CVs and currently has more than 300 employees.

Weibo / Screenshot

The most important step will be to find the partner himself, with whom Xiaomi will start the production of the first electric car. The game includes resounding Chinese carmakers such as BYD, Wuling Motors, SAIC and the aforementioned Great Wall Motors.

Intelligent vehicles that have to compete with the biggest players

Xiaomi certainly has little ambition in the automotive industry. CEO Lei Jun has announced that he wants to bring intelligent electric vehicles to customers around the world that can compete with even the biggest players.

But we would be a little cautious in this regard, as Xiaomi will only be able to sell vehicles with the same technologies as their production partner.