Macron for “5 more seasons”: the majority Netflix campaign – archyworldys

It is not only in the opposition that the pre-campaign is racing. In the Macronist camp, too, we are preparing heavy artillery. From next week in Paris, then in 80 other cities from September 10, 50,000 posters (of which Le Parisien was able to have knowledge) will be posted in favor of the outgoing president, not yet an official candidate but already clearly descended in the arena .

This operation, validated in high place, is also very explicit. The posters are signed “Avril 2022-Macron”. The style is intended to go against classic codes. Emmanuel Macron appears as the hero of a series. The typography and color code are borrowed from Netflix. With a slogan, drawn from the same register: “We can’t wait to sign for 5 more seasons”.

The style is intended to go against classic codes. DR

It is the youth movement of the Republic in March, Young people with Macron, who is making this appeal. The head of state is the “president of the young” can we read on the posters.

A meeting on youth with ministers on October 2

The string is not new from an outgoing president, looking for a new lease of life. Prior to the re-election of François Mitterrand in 1988, an advertising campaign around the “Mitterrand Generation” had flourished, with the image of a baby in the background. It was a question of arousing a desire for a second term and of giving Mitterrand the attire of a protective “Uncle”.

The communication offensive for this new school year will last until the beginning of October with the closing of a meeting – precisely – on youth, with ministers and members of civil society, on October 2 in Avignon.

Does this serial hero metaphor give any idea of the strategy for 2022? In any case, it suggests a staging of the Head of State, his energy or of its resistance to events and twists in public life, like the crises that occurred during the five-year term, from the yellow vests to the pandemic. One way of insisting more on the mode of governance in turbulent times rather than on a new social project around original projects?

For an outgoing president, who will be put on the grill by the opposition on his balance sheet, the question of the program is always difficult … On the personality side, Emmanuel Macron has already poured out for a long time in the review Zadig on its relation to the geography of France. He had then devoted a long development to the city of Marseille, dear to this fan of OM. A town that he will survey this Wednesday as part of a long trip.

A meeting on youth with ministers on October 2

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