iPhone 13: expect a price increase, Apple is in a strong position – Frandroid

The largest chip supplier Apple wants to significantly increase the prices of some of its products. It is therefore a safe bet that Apple will likely pass these additional costs on to its customers.

iPhone 12 // Source: Thai Nguyen on Unsplash

For months, the new technologies market has been affected by significant shortages of fleas which will likely last for several years. Now, several analysts indicate that TSMC, the world’s largest semiconductor supplier, expects to charge significantly more for its services in many areas.

Apple’s main partner to increase tariffs

According to MacRumors, TSMC has informed its customers that the price of high-end chips could rise by up to 20%. These new prices are to apply from January 2022, but orders placed as early as December will likely also be billed under the new pricing. Note that Apple is TSMC’s largest customer, with orders representing more than 20% of total sales.

In order to compensate for these additional costs and their effect on the “profit margin”, Apple could therefore consider a price increase for future iPhone 13. According to analysts, prices could increase between 3 and 5%. Right now, of course, this is just speculation, especially since Apple has a lot of room for adjustment on many models (especially the more expensive models).

Nevertheless, the situation seems very favorable to Apple, which is one of the only manufacturers to ensure that it has enough stock in this context of shortage. Samsung has canceled the launch of its Galaxy Note this year, for its part, OnePlus does not intend to market version “T” this year.

According to a Wave7 Research report cited by PCMag, Apple would be the least affected by the component shortage. And this by having anticipated earlier than the others his order books.
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