No more Xiaomi Mi. The high-end smartphones of the Chinese manufacturer will lose their distinctive mark. The result of a long process of brand renewal at Xiaomi.
For several months, Xiaomi has started a transformation of its brand. Aware that she was starting to tire her audience, see to saturate the market, the firm began to modify its logo and better distinguish the brands in its catalog. Thus Redmi has separated from Xiaomi, especially in China where Redmi smartphones no longer use the Xiaomi brand to be marketed. Today, the manufacturer confirms another historic step: the abandonment of the Mi brand.
A brand that celebrated its 10th anniversary
Some may have already noticed that the latest smartphone announced by Xiaomi is called the Xiaomi Mix 4 and not the “Xiaomi Mi Mix 4”. This is a first illustration of this necessarily important name change for Xiaomi: it had used the Mi brand since its very first smartphone in 2011. For the story, we are talking here about the Xiaomi Mi 1 equipped with a 4-inch screen 854 x 480 with Qualcomm Snapdragon S3 processor, 1 GB of RAM, 1930 Mah battery and Android… 2.3 Gingerbread.
This is not a first attempt, Xiaomi has confirmed to the XDA-Developers site that the “Mi” brand will definitely disappear. On the one hand, there will therefore be Redmi and Redmi Note smartphones (Xiaomi Redmi in France) for the entry level and Xiaomi smartphones such as the future Xiaomi 12 or the Xiaomi Mix 4 for the high end.
A new name for MIUI?
Before developing its smartphone, Xiaomi launched a Custom ROM for Android under the name MIUI. It is since the interface of all Xiaomi smartphones, their Mi UI (MI User Interface). If Xiaomi abandons the Mi brand, one can wonder if the company also wants to change the name of its software.
In recent years, Samsung has changed the name of its software several times to get to One UI, a better worked interface and in tune with the times.