(CNN) – Beyoncé made fashion history by being the first black woman to wear the iconic 128.54-carat Tiffany diamond.
The Grammy-winning performer wears the stunning piece of jewelry, which features one of the world’s largest yellow diamonds, as she and her husband, rapper Jay-Z, become the faces of the new campaign. ” About Love “by Tiffany & Co.
“Love is the diamond that jewelry and art decorate,” the powerful couple said in a press release Monday.
The Tiffany diamond was originally unearthed in South Africa in 1877.
Since then it has been worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn and singer Lady Gaga.
The Beyoncé and Jay-Z photoshoot marks the first time the diamond has been featured in an ad campaign, Tiffany’s said in the press release.
Beyoncé shared some of the images on his Instagram page.
In one of the photos, Jay-Z, 51, leans back in a chair as he watches the “Lemonade” performer, who channels her inner Hepburn in a black dress, paired with black opera gloves and a sleek hairstyle. collected. A painting from Jean-Michel Basquiat’s private collection called “Equals Pi”, which resembles the signature Tiffany Blue, serves as the backdrop.
Jay-Z adds some luxury to his black tuxedo by wearing Jean Schlumberger’s legendary “Bird on a Rock” pin, rebuilt as a one-of-a-kind pair of cufflinks.
“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in the statement. “As a brand that has always stood for love, strength and expressiveness, we couldn’t think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as part of the Tiffany family.”
The “About Love” campaign, shot by Mason Poole, will launch globally on September 2.
As part of the collaboration, Beyoncé and Jay-Z also recorded an advertising video that will include Beyoncé’s rendition of “Moon River,” the famous song from the 1961 film “Breakfast At Tiffany’s.”
Tiffany & Co has said it will donate $ 2 million to scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). These are institutions of higher learning in the United States created before the Civil Rights Act of 1964 and designed to serve the black community.