The corporate image in force until today was presented in May 2020 The purple color continues to be the characteristic of the formation but a more vivid tone is chosen The circle remains as a hallmark in the logo to evoke with it the structure of The base of the Podemos party has decided for the new electoral cycle to renew its image and logo, which enlivens the characteristic purple color of the formation with a view to evoking its beginnings, “in tune with the political moment and with the aim of expanding its space”. The previous logo was introduced in May 2020 and featured a darker shade of purple and several overlapping white circular strokes. Then, it was also presented as “dynamic and daring” and close to the party’s roots. The formation has made these changes known at the closing of the ‘Autumn Uni’, the party’s ideological rearmament forum where it has promoted its candidates chosen in primaries for the next regional and municipal elections, in addition to claiming to be a fundamental actor in the main transformations on the left. In this way, the party has already proceeded to update its social networks and change its image. Now, as they explain from Podemos, the purple color continues to be the characteristic of the formation but a more vivid tone is chosen, which, as they explain in the formation, tries to evoke “joy for everything achieved and hope for everything that remains to be achieved”. Previous logo of PodemosPodemosIn turn, the circle is also maintained as a sign of identity in the corporate logo of Podemos, to evoke with it the base structure of the party, together with the use of international style typography which is “more serene” to accompany the party’s messages. With this, Podemos affirms that its graphic image is “more harmonious and dynamic”, recalls “the principles of the party” and tries to represent “its institutional solvency and the agility of a organization that guides the main progressive and feminist transformations in our country”.