AFP More regulations for illuminated advertisements. AFP ENERGY – There are more than 50,000 of them in the French landscape and you come across them on almost every street corner: illuminated billboards. Far from setting an example in terms of sobriety, these panels are very energy-intensive. In the context of tension on the network and as it presents its global sobriety plan, the government wants to limit its impact, with the entry into force this Thursday, October 6 of a decree promised at the beginning of the summer. . But the text is of a timidity which irritates associations and experts. In 2020, the Ecological Transition Agency (Ademe) looked into the impacts of these luminous billboards. The agency counted 55,000 illuminated billboards in operation in 2019, against “only” 40,000 two years earlier. But these new occupants of public space have a formidable appetite. “A digital LCD advertising screen of 2 m2 consumes 2049 kW/year, which is close to the average consumption of a French household for lighting and household appliances (without heating)”, underlined Ademe. And it’s not just the problem of electricity consumption: “50% of emissions are in manufacturing,” explains Emmanuelle Frenoux, researcher in science and the impact of digital technology at the University of Paris-Saclay. “Extracting the necessary metals, treating them with acid, heating them to high temperatures, this pollution is already really harmful”. While efforts are required of the French in anticipation of winter, isn’t it the right time to put them out? Rather to “harmonize the rules for switching off illuminated advertisements on a national scale”, the Ministry of Energy Transition recently replied to Liberation. What does this decree change? For the past ten years, rules have governed lighting in public spaces, but according to the size of the agglomerations and the will of the town halls themselves. Since 2013, an order has governed the operating hours “of the lighting of non-residential buildings and facades as well as that of the offices and windows installed there”. But urban communities of more than 800,000 inhabitants can opt out. In concrete terms, the decree of October 6 will extend the prohibition of buildings and facades to the entire territory, by adding to it all the luminous advertising spots present on street furniture. First targeted, bus shelters, which until now were exempt from any restriction. These illuminated advertisements must remain off between 1 a.m. and 6 a.m., as before. Non-compliance with the rules of extinction will be sanctioned with a fine of 1,500 euros per advertisement (compared to 750 euros previously). The government says it wants to prevent rather than punish. “Turn off all these advertising screens will obviously generate temporary energy savings, as if 55,000 households turned off everything except their heating,” confirms Emmanuelle Frenoux. 55,000? This remains to be seen because the exceptions to the rule accumulate as long as for many, the account is not there. Thus, the advertising panels present on the bus stops or on any other furniture related to public transport, can remain lit when the night transport lines are open to users. For the capital alone, this represents 1,239 stops which may therefore derogate from this rule, and remain lit day and night. Additional exception, all sectors of activity or places open to the public will not be affected. Stations or airports are not on the list of this standardization. These places were already not concerned before and will remain so. The effectiveness of this decree on the energy bill can then be widely questioned. “We must not turn them off, we must not put them on” For environmental associations, this is simply too little. Not only do the restrictions in the decree make it meaningless, but we would have to go further, much further against lighted ads: we would simply have to turn them off for good. A petition calling for “the definitive extinction of digital advertising screens” was also launched on Tuesday, September 13. The text of the initiative is addressed directly to the President of the Republic with these words: “We are defending an emergency measure, just socially and ecologically: definitively switching off digital advertising screens”. This cause, Emmanuelle Frenoux shares it: “It’s a source of energy that is perfectly useless […] this kind of display is not essential insofar as we have done without, for a long time. From an environmental point of view, it is absurd for energy consumption and for the impact on biodiversity”. 📝 We are launching today, with several associations, a petition to demand the extinction of advertising screens… https://t.co/FcrHvnMvP6 — Resistance to Advertising Aggression (@RAP_Asso) See the tweet The decree of September? “a necessary but derisory response, which does not allow us to definitively free our public spaces, stations and public transport from advertising screens” specifies the petition. The appeal received the signature of environmentalist and leftist political figures within a few hours. This is the case of Éric Piolle (mayor of Grenoble), several rebellious deputies (Mathilde Panot, François Ruffin) or even the socialist deputy of Meurthe-et-Moselle Dominique Potier. “These light panels, you must not turn them off, you must not put them on because in reality, they are not alone, there are mobile and wired networks behind them, and their objective is to encourage consumption, which which is no longer at all suited to what we want to aim for,” warns Emmanuelle Frenoux. But the end of abundance, in terms of advertising at least, is not for today. See also on The HuffPost: Faced with inflation and the energy crisis, food aid associations are overheated You cannot view this content because you have refused the cookies associated with third-party content. If you want to view this content, you can change your choices.
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