The average age of starting aesthetic treatments falls from 35 to 20 years

The Spanish Society of Aesthetic Medicine (SEME) links it to the influence of social networks The pandemic increased the demand for touch-ups by 30% Botulinum toxin and the removal of dark circles have been the star treatments Spaniards are starting treatments earlier each time of aesthetic medicine, since if a decade ago it was at 35 years old, in 2022 it drops to 20, according to a report by the Spanish Society of Aesthetic Medicine (SEME) that links this greater demand among the younger profile to the influence of social networks.According to the ‘Study dimensioning and socioeconomic impact of Aesthetic Medicine in Spain’, the use of social networks, the possibility of using filters and the appearance of applications that allow changing the shapes of the face have contributed to generating new needs in younger patients who in aesthetic consultations mainly demand hyaluronic acid fillers in the lips and botulinum toxin. The report confirms that pan Demia triggered up to 30% aesthetic touch-ups and it is that the mask exposed the upper third of the face and also created the need to improve the look. Botulinum toxin and the elimination of dark circles has been the star treatment in this period and in surgery, blepharoplasty, a technique to rejuvenate the eyelids. The study confirms that aesthetic medicine is a market in constant growth. In 2021, a total of 871,525 medical-aesthetic treatments were carried out in Spain, of which 72% (626,778) corresponded to facial treatments while 22% (191,515) were body treatments and 6%, that is, 53,232, hair removal and capillaries.According to the president of SEME, Juan Antonio López, 40% of the Spanish population has used aesthetic medicine services at some time and of these, a majority 71.8% correspond to women while men account for 28.2 %, 6% more than in the last report. And, according to this specialist, the Spanish population, with higher life expectancies, seeks self-care, feeling better for more years. “They are not looking for more years of life, but more quality of life,” he points out. Regarding that 60% of the population that does not use aesthetic medicine, the report indicates that a majority (7 out of 10) recognizes that with a VAT reduction , currently 21%, would consider resorting to these treatments. In Spain, the number of health centers authorized by the Ministry of Health to practice aesthetic medicine amounts to 6,305, 20% more than in 2019. Since there is no specialty via MIR, to be able to exercise it, you must have a degree in Medicine and undergo specific postgraduate or master’s training, which is already taught in 19 university institutions. The study underlines that the substitution of functions in the field of aesthetic medicine is still common 15% of the patients who have attended the consultations of the aesthetic doctors associated with SEME acknowledge that they have suffered the consequences of intrusion and, in fact, come from centers where they were treated by a non-qualified person. ficada for a medical act. Hence, the report insists on the importance of patients always asking the professional who is treating them for their professional number or medical degree in order to check whether or not they are committing a crime. And it underlines that getting into the hands of unauthorized personnel can cause dangerous adverse reactions such as infections, skin necrosis, tissue inflammation, loss of sight or contamination of communicable diseases such as HIV or hepatitis C.