According to the NGO, several consumer products have seen their format decrease, but their price inflate. Article written by Published on 02/09/2022 16:05 Updated on 02/09/2022 17:13 Reading time: 1 min. “We do not play with the wallet of the French”, estimates Olivia Grégoire. The Minister Delegate for Small and Medium-Sized Enterprises and Trade announced on Friday, September 2, that she had asked the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) “to immediately carry out a series of checks in order to see if there are misleading commercial practices” after the investigation by Foodwatch France which points to the methods of certain brands in supermarkets. The NGO explains that certain consumer products are subject to “shrinkflation”. It is a business strategy whereby while the quantity of product contained in a good decreases, the price of the good is stable or increases. We do not play with the wallet of the French. I asked the @dgccrf to immediately carry out a series of checks to see if there are misleading commercial practices. https://t.co/XoHHaIrj1L — Olivia Gregoire (@oliviagregoire) September 2, 2022 Foodwatch notably points to six flagship products on supermarket shelves whose prices have jumped, even as their weight has decreased. The NGO cites the cases of Kiri cheese, Saint Hubert margarine, Saint Louis sugar, Salvetat water, Lindt chocolate or Tesseire syrup. Share: Share on Twitter Share on Facebook Share by email Share link