Packed with intuitive features, new Bespoke line offers the ultimate in cooking, laundry and home with beautifully designed, smart and sustainable products Samsung Electronics announced the launch of a new line of Bespoke products in Europe showcasing the company’s continued commitment to become the leading provider of beautifully designed, smart and sustainable digital home appliances. Comprised of the Bespoke AI™ laundry line, the Bespoke AI™ oven and the Bespoke Infinite line, the new portfolio will hit the European market in the coming months. “Samsung Electronics is constantly pushing the boundaries to create innovative products that help improve consumers’ lives by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience for Digital Appliances Business at Samsung Electronics. “With this new Bespoke line comes a host of eco-friendly, smart and sublime design features that allow consumers to elevate their lifestyle.” Sustainable laundry solutions with the Bespoke AI™ washer and dryer Samsung announced the launch of a new Bespoke AI™ laundry line, equipped with innovative green technologies to reduce the emission of microplastics from clothing, which was developed in collaboration with the Bespoke AI™ laundry brand. Patagonia sportswear. Available this month, the Bespoke AI™ washing machine comes with a wash cycle that reduces microplastic emissions from clothes by 54%[1] by using filter technology to capture these harmful plastic particles. Microplastic pollution in our oceans and waterways is one of the most immediate problems in our world, and Samsung is proud to play a part in solving this problem. Beyond microplastic reduction, the Bespoke AI™ washing machine is packed with even greener features to allow users to experience everyday sustainability without sacrificing performance. The Bespoke AI™ washing machine, number one in energy efficiency on the market[2], is equipped with Samsung’s proprietary AI Ecobubble™ technology. Using cold water instead of hot water without adding additional cycle time helps users save up to 70%[3] energy usage with SmartThings Energy’s AI Energy mode. It also ensures a high level of laundry cleanliness and hygiene by allowing the detergent to quickly penetrate the fabrics and remove dirt, even with cold water. In addition, the Bespoke AI™ washer comes with AI wash sensors that measure load weight and soil level to ensure the optimal amount of water, detergent and energy is used, minimizing waste. In addition, SpaceMax™ technology allows the machine to use a larger drum without increasing its external dimensions, offering consumers a large capacity of 11 kilograms (5.3 cubic feet of capacity for US front load washer models). ) for larger loads. The unique flat front design of the Bespoke AI™ washing machine and the various color options ensure that the equipment can be easily integrated into any laundry room and make your laundry space suit your design tastes as you see fit. A smart and healthy cooking experience with the Bespoke AI™ oven The Bespoke AI™ oven, which will go on sale in October in the European market, incorporates smart functions that make cooking a healthy experience, allowing users to prepare food that is good for both the taste buds and the body. Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI™ oven comes with several steaming functions to prepare nutritious and delicious steamed dishes. Natural steam allows users to get crispier, more delicate flavors with a moist interior and crisp exterior, making it an ideal choice for many baked goods. For its part, the Full Steam function[4] oven helps users to steam vegetables or fish with minimal effort and to further preserve their natural flavor and nutrients. The Bespoke AI™ oven also has dual cook steam, which combines the upper and lower zones with easy steam technology so users can save time and energy by preparing different dishes simultaneously on various settings. When food preparation is complete, the built-in steam clean function allows for quick cleanup. The Bespoke AI™ oven also has smart features that further enhance the healthy cooking experience. AI Pro Cooking[5], [6] uses food recognition technology to optimize oven cooking settings, while monitoring food status to prevent overcooking. Additionally, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media. This touch open oven has a flat door design without handles, so it blends harmoniously with your kitchen furniture; and with a touch of your finger on a button on the control panel, you can open the door[7] smoothly and effortlessly. The oven is available in a variety of modern colors and finishes[8] such as Clean Navy, Clean White and Satin Beige. So you can update the look of your home by mixing and matching Bespoke appliances. Adding connectivity to the new line, the Bespoke AI™ oven also links with the SmartThings Cooking service to provide personalized recipes[9] and smart meal plans by understanding user tastes, diets, and the inventory in your fridge. Additionally, SmartThings Cooking can sync with Samsung Health to track calorie goals used to recommend recipes. Thanks to this new feature, which will be available in October this year, counting calories and cooking healthier is even easier. The dream kitchen with the beautifully designed Bespoke Infinite Line Samsung is proud to announce the launch of the Bespoke Infinite Line, a complete set of high-end appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end dining experience, creating a timeless product that goes beyond taste. This latest evolution of Samsung’s line of home appliances will make its global debut in Europe and the United States, beginning this year with the launch of 1 Door refrigeration, which comes in the form of a refrigerator, freezer and wine cooler.[10]. From an aesthetic point of view, the Bespoke Infinite line has a timeless design that effortlessly complements your surroundings with vertical lines, exquisite materials and sophisticated finishes. The Infinite design features a Timeless Greige high-gloss metallic finish with a sleek gold-copper frame. The line is made of durable aluminum, which makes it resistant to scratches and dents, and it’s also easy to clean. The Bespoke Infinite line not only exemplifies class in its looks, but also its functionality, elevating the kitchen experience with its top-of-the-line features. On the inside of the refrigerator doors, Black Metal Cooling retains the cold and helps quickly restore any heat loss, while tunnel lighting on the frame and shelves casts light in all directions so you can see to the last corner. It also has with an automatic opening door that opens the door when you touch it,[11] that beeps to alert you as it opens. Plus, with no handles sticking out and getting in your way, it has a sleek, seamless look. Other features include a jug that automatically fills with purified water when you place it in the fridge. With its built-in infuser, you can add fruit or herbs to create delicious-tasting beverages.[12] To keep ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry configuration preserves food by optimally adjusting temperatures relative to the type of food being stored. To learn more about how Samsung is expanding its global reach and pushing the boundaries of what’s possible in the home with Bespoke, visit Samsung.com.
[1] Tested with a 2kg load of 100% polyester sweatshirts, comparing the Synthetics cycle on the Samsung Conventional WW4000T and the Less Microfiber cycle on the WW7000B. Results may be different depending on clothing and environment. Tested by the Ocean Wise Plastics Lab.
[2] Based on 70% energy saving rate with AI Energy mode and Ecobubble cold wash. (As of August 2022)
[3] Tested according to IEC 60456-2010 / 4kg wash load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). The individual results can change.
[4] Only available on some models.
[5] Only available on some models.
[6] A plate should be placed in the center of the oven for best recognition. The recognition accuracy may vary depending on the actual conditions of use, such as the type of ingredients, the cleanliness of the cavity and the brightness of the room. For more detailed information, please refer to the user guide included in the package.
[7] The door will not open when you touch the button if the pyrolytic cleaning or child lock has been activated.
[8] Available colors and finishes vary by model.
[9] Available in select languages, including English, French, German, Italian, and Spanish.
[10] The dimensions of all RR9000 models are 595 x 1,855 x 688 mm (width x height x depth).
[11] The door opens automatically about 25 mm. If you don’t open the door anymore, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
[12] To produce flavored water, the infuser must be filled with your favorite fruits or herbs before use.