NewsWorldDisney+ announces 2 very bad news for its subscribers...

Disney+ announces 2 very bad news for its subscribers but France may be spared

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Hardware news Disney+ announces 2 very bad news for its subscribers but France may be spared Published on 08/11/2022 at 16:40 The SVOD platform Disney+ has just announced that its various prices will increase at the end of the year 2022. Price increases that are accompanied by an advertising proposal that is not to everyone’s taste. For the moment, not all countries are concerned yet. Everything is going up right now, including prices for streaming video services. If Netflix started to revise its prices upwards several years ago, Amazon Prime Video, for its part, recently announced that its prices would go from 5.99 euros to 6.99 euros and from 49 euros to 69 90 euros from September 15, 2022. Something to annoy users, who do not necessarily have the impression that its price increases are accompanied by qualitative changes in the catalog of the SVOD platforms concerned. Disney + inflates its prices in the States -UnisToday, it’s Disney+’s turn to join the dance. The service, launched at the end of 2019 in the USA and at the start of 2020 in many European countries, has just announced that a major change in its tariff schedule was to come. Indeed, from December 8, 2020, American subscribers will find themselves faced with a choice: either they can continue to enjoy the entire Disney+ catalog for $7.99 per month, but in this case will have to support the display of advertisements during their viewings, or they can opt for a subscription at $10.99 per month and completely avoid advertising. For the time being, we do not yet know how this proposal will affect the annual subscription which currently costs $79.99, but which could, logically, pass at $109.99 to avoid hype.Does the Disney+ catalog justify such a price increase?First Netflix, now Disney+: advertising on SVOD platforms becomes a realityThe Disney+ announcement does not what to confirm the arrival born of a new trend: that of advertising on streaming video services. And it’s a shame, because the absence of advertising in the viewing of SVOD programs was, until then, one of the great advantages of this formula. The recent announcement of a partnership between Netflix and Microsoft in the context of the development of such a subscription clearly suggested that this proposal would soon land in the daily lives of users. Disney+, which obviously had a head start, highlights the fact that we will not have to wait until 2023 to see this kind of proposal arrive on the market. Soon a price increase in France for Disney+? For the moment, the Disney+ price hike only affects the United States. But nothing says that France will be spared for long. The SVOD service has already increased its prices for the first time in France: in March 2022, the monthly subscription went from 6.99 euros to 8.99 euros while the annual subscription went from 69.99 euros at 89.99 euros. A nice increase that had been widely talked about. It seems difficult to imagine that Disney + will increase its prices twice in France during the same year. But in 2023, anything will be possible. It is very likely that it will be possible, here too, to choose between a more expensive formula, but without advertising, and a formula at the same price, but with advertising.

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