Amazon denounces the creators of 10,000 Facebook groups for false reviews in Spain and other countries – Computer Hoy

Amazon has had enough of scammers, in many cases sellers or manufacturers themselves, manipulating product reviews at will. The e-commerce giant Amazon sells tens of millions of products. Most, through third-party stores. There are product categories with thousands of different sellers, and the competition is brutal. In many cases, such as mobile phone cases, wireless headphones, fans, etc., products from different brands are very similar in functions and price. How do customers differentiate between one and the other? Through the reviews of users who have bought the product.In similar or unknown items, buyers trust the ratings and comments of those who have bought them. And this is where many third-party stores and product manufacturers try to scam people. There are sellers or manufacturers who contact customers who have purchased the product and offer them a discount, or even the product for free, if they write a positive review. In other cases, they create websites or Facebook groups where they “recruit” people willing to charge money or receive free products, in exchange for writing five-star reviews. These are not isolated events. A few weeks ago Amazon shut down three websites where 350,000 people were writing fake reviews. Sometimes we’ve wondered why in cases like these they shut down their businesses, but nothing is done about it. That is, they do not end in a complaint. Well this time, it seems that there is. According to TechCruch, via Business Insider, Amazon has denounced 10,000 Facebook group administrators who were dedicated to buying positive product reviews in exchange for money, product discounts, or free products. Some of these groups had up to 40,000 users. Amazon eliminates more than 100,000 products of its brand, these are the two reasons Normally, in order not to raise suspicions, the groups’ own “customers” bought the product. Then they wrote a positive review, contacted the group administrator, and got paid what was agreed upon or got a discount. Another variant was to process a return of the product, so that Amazon would not suspect, but the customer kept it, without returning it. When writing reviews, the scammers used templates, but changed things by hand to trick the AI ​​of Amazon tracking fake reviews. Good news for Amazon customers, who are looking for honest product reviews, so they can choose.