NewsWorldOhio State University Wins Trademark for the Word 'THE'

Ohio State University Wins Trademark for the Word ‘THE’

-

The Ohio State University won their attempt to trademark the word “THE”. (CNN) — The Ohio State University (OSU) officially registered a trademark for the word “THE” after a nearly three-year battle to gain legal access to a word that is deeply meaningful to Americans. the overall identity of the school. The university in Columbus will use the word “THE” for branded products associated with the school and sold through its sports and collegiate channels, OSU spokesman Ben Johnson said Wednesday in a statement to CNN. “THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State apparel support student scholarships, libraries and other university initiatives,” Johnson said. . The university filed an application with the US Patent and Trademark Office in 2019, after fashion designer Marc Jacobs also filed to trademark the same word, Johnson said. Last year, the university and the designer reached an agreement that allows them both to register “THE” branded products for continued use and license, Johnson explained. “Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty and support our core academic mission of teaching and research,” Johnson said. The university’s trademark and licensing program generates an average of more than $12.5 million annually in revenue, which provides funding for university programs and student scholarships, according to Johnson’s statement. The university began using “the” in its name in 1986, when the institution introduced a new logo in hopes of moving away from the “OSU” symbol, according to the school. The intent was, in part, to distinguish it from two other schools with the same initials: Oregon State University and Oklahoma State University. The trend to emphasize the word “the” started in the mid-1990s, when the school wanted football players to use it when introducing themselves. It became a meme when NFL broadcasts showed clips of players saying their names and alma mater. OSU alumni emphasized that they were from THE Ohio State University. That introduction of the OSU players was even parodied on “Saturday Night Live.” CNN’s Melissa Gray contributed to this report.

1 COMMENT

  1. Download Ebony Duo, Michael Raster & Stefan Fischer – Scelsi: Complete Works for Flute and Clarinet (Remastered) Album Mp3 Zip 2010-11-02
    Download The Crabb Family – The Ballads Album Mp3 Zip 2010-11-02
    Download Various Artists – The Essential: Disco Album Mp3 Zip 2010-11-02
    Download Genet Masresha & Selamnesh Zemene – Korahu Chis Albaw Album Mp3 Zip 2010-11-02
    Download Kurt Rulf – Der Rhein, Der Wein, Die Liebe CD2 Album Mp3 Zip 2010-11-02
    Download Μάρκος Βαμβακάρης – Complete Recordings Vol 2 Album Mp3 Zip 2010-11-02
    Download Simar – Bi Xatirê Te Album Mp3 Zip 2010-11-02
    Download The London Fox Singers – Thanksgiving – Songs Of Praise Collection Volume 3 Album Mp3 Zip 2010-11-02
    Download The London Fox Singers – Thanksgiving – Songs Of Praise Collection Volume 3 Album Mp3 Zip 2010-11-02
    Download Various Artists – Just Can’t Get Enough: One Hit Wonders of the ’80s Album Mp3 Zip 2010-11-02
    Download Various Artists – Gift Wrapped: Regifted Album Mp3 Zip 2010-11-02
    Download Various Artists – Gift Wrapped: Regifted Album Mp3 Zip 2010-11-02
    Download The City Champs – The Set-Up Album Mp3 Zip 2010-11-02
    Download Various Artists – The Essential: Disco Album Mp3 Zip 2010-11-02
    Download Dr. Dog – Shame, Shame (Deluxe Edition) Album Mp3 Zip 2010-11-02
    Download Melissa Aldana – Free Fall Album Mp3 Zip 2010-11-01
    Download PEZ – Viva Pez! (Live) Album Mp3 Zip 2010-11-01
    Download Vários intérpretes – Meditation Chants Vol 1 Album Mp3 Zip 2010-11-01
    Download Various Artists – Merry Christmas – Dance; Club & Remix Album Mp3 Zip 2010-11-01
    Download Susan McCann – The Blayney Years Album Mp3 Zip 2010-11-01
    Download Dixie Gringos – X Project (Jazz Band) Album Mp3 Zip 2010-11-01
    Download Object – On the Edge of the Void Album Mp3 Zip 2010-11-01
    Download Vários intérpretes – Meditation Chants Vol 1 Album Mp3 Zip 2010-11-01
    Download Alio Die & Mathias Grassow – Praha Meditations Album Mp3 Zip 2010-11-01
    Download Various Artists – Sacred Mantras To Enrich Daily Life Vol 1 Album Mp3 Zip 2010-11-01

Comments are closed.

Latest news

France announces the dispatch of armored transport vehicles to Ukraine – Le Figaro

The Minister of the Armed Forces Sébastien Lecornu also confirms the dispatch of six additional Caesar guns, the flagship...

A train derails in the center of the United States, at least three dead – Le Figaro

Several cars carrying nearly 250 passengers on the Los Angeles-Chicago route derailed Monday in Missouri after colliding with a...

At least 46 dead discovered in a truck in Texas – Le Figaro

The bodies were discovered Monday in a truck near San Antonio, a means of transport frequently used by migrants...

Verešová PHOTO OF THE YEAR: Luxurious goddess … with outstretched legs! – Topky.sk

Andrea Verešová was born on June 28, 1980. As a teenager, she participated in beauty contests, although over time...

You might also likeRELATED
Recommended to you