No Asian in the ‘Barbie team’ for Tokyo 2020. Mattel ends up in the storm, which among the five dolls made for the Olympics has not even thought of one with Asian features. The toy company second only to Lego in terms of turnover has collaborated with the International Olympic Committee (CIO) and with the organizers of Tokyo 2020 for the creation of the dolls. Each of them represents the five new sports that have been included in the Olympic program this year: baseball / softball, sport climbing, karate, skateboarding and surfing. “Tokyo 2020 is a huge event that unites the world through sport and inspires fans of all ages,” Mattel Chief Franchise Officer Janet Hsu wrote in a press release. “The Mattel Tokyo 2020 collection honors these sports and inspires a new generation through the Olympic spirit and exceptional athletic heritage,” he added. But social media have noticed the absence of an Asian Barbie, despite the El Segundo company having talked about the attempt to promote ” innovation and inclusiveness ”. There were numerous protests on Twitter and Instagram, where disappointment was expressed. “I will not buy Barbie dolls for my two girls. None,” tweeted the Macomb County Commissioner in Michigan, Mai Xiong, who emigrated to the United States as a Hmong refugee. age of three. Many have also wondered how Mattel could forget an Asian Barbie with the Games hosted in Tokyo. “Mattel makes Asian Americans invisible while advertising ‘most diverse doll line ever’, highlighting an Asian country with a Barbie in Japanese karate uniform, branding each doll ‘Tokyo official’,” tweeted the artist. Japanese American Drue Kataoka Weeks before the Tokyo Olympics opening ceremony, Mattel released a Barbie modeled after Japanese tennis player Naomi Osaka as part of the ‘Role Model’ series. The doll sold out a few hours after it went on sale.
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