NewsWorldThe Italian Festival in Singapore

The Italian Festival in Singapore

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In Singapore it is time for the Italian festival. The festival, whose list of events can be consulted on the website www.italianfestival.sg, opened today at Gardens by the Bay, a true architectural icon of Singapore, known globally for its hyper-technological “supertrees” and the largest greenhouses in the world, with a spectacular cascade of multicolored roses and installations inspired by the traditional scenographies of the Italian Opera, in the presence of Minister Indranee Rajah for Finance and Development. “The presence of Minister Rajah – declared the Italian Ambassador in Singapore Mario Vattani – is a signal of attention and support from the Singaporean authorities towards a strong action to relaunch the Italian presence, which also coincides with the progressive reopening activities and the hoped-for return to normality of social life in Singapore “. This is the first time that an integrated promotional event such as the Italian Festival has been held in Singapore: from mid-May to the end of June, a large collection of events – from the cultural to the commercial, from the scientific-technological to the investment sector – which the Embassy of Italy plans to replicate from now on every year in the same period. The initiative of the Embassy of Italy was carried out in collaboration with the local Ice office and the Italian Chamber of Commerce of Singapore, and also involved the many Italian associations that are active in the city-state, the most companies, importers, distributors and of course the main protagonists of Italian catering. The involvement of large online retailers should also not be underestimated, thanks to the interest shown by various e-commerce platforms such as Shopee (over 300 million users), which will participate in the Italian Festival with targeted promotions to Italian products. “From year to year year – explained Vattani – through the appointment of the Italian Festival, our goal is to enrich the perception that the Singapore public has of Italy, offering an image not only linked to the excellence of our fashion and our wine -gastronomy, but also associated with the avant-garde positions occupied today by Italy in numerous sectors of industry, technology and scientific research “. The appointments at Gardens by the Bay will also be joined by conferences and seminars, and events of the Chamber of Commerce and appointments at the Universities of Singapore, in particular the NTU and also in the most significant places of the City-State: among these the mos between photographic “Italiae, from Alinari to the Masters of Contemporary Photography”, will be open to visitors in the central district of Orchard Road, as well as in the prestigious building of the National Library Board. At the same time, the cultural center of the Esplanade, known throughout the world for its characteristic skyline, will host Italian concerts and dance performances.

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