NewsWorldUkrainian designer Yana Belyaeva: "Buy our brands"

Ukrainian designer Yana Belyaeva: “Buy our brands”

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A showroom destroyed by Russian artillery, the forced stop due to the war, the sewing machines at work but this time for the Ukrainian army and not to make elegant women’s clothes. And then a month without water, the grief, the staff in difficulty. Ukrainian designer Yana Belyaeva comes to terms with the conflict in Ukraine but she does not give up and launches an appeal to support Made in Ukraine to help those who remain in the country, despite everything. “Tailors, salesmen, managers work for me, I collaborate with graphic designers and photographers … Each of these Ukrainian people has a war victim in the family, each of us has had losses – he tells AdnKronos – The people I work with have opportunity to earn and feed their families, help their loved ones or the men who have gone to defend our country. By purchasing Ukrainian, everyone can help these people who go to work every day despite the danger for the good of their families and for the love of their country ”. Shattered shop windows, rubble almost everywhere, not only the walls but also the clothes riddled with gunshots as well as the curtains in the dressing rooms. This is how Yana Belyaeva’s showroom in Mykolayiv looks like today. She has gone from the catwalks of fashion week to the forefront; from the creation of her highly appreciated women’s collections, to clothing for the army. “The day the war started I thought about family and my team. We were panicking.” “The day the war started, right after I worried about my family, I thought about my team. Everyone was in a panic, we closed the shops and stopped production. Everything froze, my brand stopped working – he says – we didn’t work for almost 2 weeks until we were offered to produce clothing for the military, on a voluntary basis. “” I called our team, our seamstresses, and girls who were willing to work for free did so. Unfortunately, there weren’t many, so I also sat down at the sewing machine and launched a campaign on social networks to ask for help ”. But Yana didn’t give up, and after the initial shock she rolled up her sleeves and gradually got back to work, starting again to make her women’s clothes, “a patriotic collection”, as she calls it, part of the proceeds of which go to support of the Ukrainian military. The patriotic collection and the appeal to support Made in Ukraine fashion In April “our shop and part of our production were damaged during the bombing of the city center. We suffered huge losses. Our workers got scared and some of them they are gone “, says the Ukrainian designer. Destroyed the water supply system in the territory controlled by the occupants, which supplied water to the entire city,” we lived for a month without water. “Not to mention that moving around the city is also one thing complicated, “everything works until 17:00, including transport, so people are not in a position to work as before and production has been significantly reduced.” Today Yana, after the losses suffered, tries to strengthen her team to protect the activity. He strongly wants to continue working in his country, with its people. A will that can be read in the spring / summer collection available in the Odessa store , which remains open, with the colors of Ukraine in the foreground. And he launches his appeal also through social media: “By wearing a garment made by a Ukrainian brand, we not only show our commitment and love for our country, but we also support our heroes, because everything is a contribution to strength armed. Today it is very important to help each other, support each other and give opportunities to each other, small and medium-sized enterprises, economy: together we are a great force of kindness and love! Victory will be ours! “. (By Stefania Marignetti)

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