An installation with the inscription “we will replace you” (zamesctim) in colored block letters, dedicated to Western companies that left the country after the start of the “special military operation” against Ukraine, appeared in the center of St. Petersburg. in front of the Kazan Cathedral. To leave no doubt, the word is made up of a mixture of letters that, in terms of shape and colors, clearly refer to the Western companies to which it is ‘dedicated’, then under each letter, on the red pedestal that supports the installation, there are the logos of the related multinationals. The patriotic project follows the propaganda message with its slogan, according to which sanctions will offer an opportunity for economic development to the country. The slogan is in Latin characters, each of which therefore takes the font of the companies (Zara, Adidas, McDonald’s, Epson, Skoda, TotalEnergies, IKEA, MilkyWay.).