OPINION | Fashion, the success of the classics. Why do they attract us so much?

Editor’s note: Mari Rodríguez Ichaso has been a contributor to Vanidades magazine for several decades. She is a specialist in fashion, travel, gastronomy, art, architecture and entertainment, a film producer and a style columnist for CNN en Español. The opinions expressed in this column are solely his own. Read more opinion pieces at cnne.com/opinion. (CNN Spanish) — In the midst of global crises, and gradually emerging from more than two years of the covid-19 pandemic, we realize that life goes on. Our day to day continues and nothing stops it. And the recovery of our daily life includes preparing our wardrobe, thinking about our look, and being ready to do more “face-to-face life” and less “virtual life”.
And this leads me to share with you a trend (which I personally love) that consists of feeling more attraction and pleasure for a fashion that is more classic, safer, less avant-garde and, without a doubt, more beautiful and very flattering. A fashion that transports us to moments of serenity and elegance. Of permanence. Ralph Lauren And although on some international catwalks we see outlandish, half-crazy and even downright ugly models –which confuse us–, when it comes to judging the parades and talking about fashion, everyone prefers that of designers who are distinguished by a “safe” style, beautiful and very “wearable”. So realistic! Armani. An example of this? Ralph Lauren fashion, one of the most important international fashion icons. And both in Miami and in Mexico City, New York, London or Paris, it is a marketing phenomenon in the world! And its shops – as well as cafes and restaurants – are a complete success! Ralph Lauren The secret of his fashion is not complicated and consists of offering classic designs for women and men, those that look regal, have excellent quality and good taste. Discreetly exquisite, well-cut and crafted blazers, sweaters, pants and evening wear. And its Polo brand, with the famous embroidered “little horse”, is an international phenomenon for the whole family. Armani Another chic European creator –and just as classic– is Giorgio Armani, the king of subtleties in fashion, whose ensembles of blazers and trousers are extremely expensive, but fetish pieces that make thousands of women dream all over the world. An Armani blazer is… the best! Ralph Lauren And for those who can’t spend the prices of their designs, there are plenty of cheaper brands –such as Gap, Primark, Old Navy, H&M, Shein’s online store, the super-successful Zara, and many others, which imitate his very well. style! And they are wonderful! Conclusion? That life goes on and our new wardrobe has at its disposal the comfort of clothes that “clothes” us with the harmony of designs, fabrics and colors with which we feel elegant and very sure of our image. And that is precisely the most important thing!