Starbucks is trying to sell these popular drinks on Facebook and Instagram

(CNN Business) – Starbucks knows that certain off-menu drinks dreamed of by its customers have become popular. So you’re testing a way to let people order them easily.

The company began a limited trial Tuesday that allows customers to order two personalized drinks via Facebook or Instagram. Customers viewing the images on social media platforms can swipe to access a special Starbucks web page, where they can order. Insider previously reported about the test.

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Two drinks are on the menu: an Iced Matcha Latte with Chai and the Pink Drink Remixed. The matcha-chai combination became popular on TikTok earlier this year.

“I recently discovered the best drink in the world,” he said in a video Robin swann, a TikToker that has over 195,000 followers. “Matcha Latte ice cream with two chai pumps, tastes like you’re taking the Moon.” Later, the singer Lizzo posted a video of her drinking the drink and whispering “Try it.” A lot people he followed his advice.

The Pink Drink Remixed is not a specialty on social media. Instead, it’s a version of Starbucks pink drink, a Strawberry Acai product with a coconut milk base. The Pink Drink was popularized by customers who substituted coconut milk for water at Straberry Acai in 2016. It was added to the menu in 2017. The remixed version is topped with sweet vanilla cream.

Images provided by Starbucks show how the drinks appear on social media to test participants.

A segment in focus

Personalized beverages contributed to an increase in per-order spend in the first three months of the year, CEO Kevin Johnson said during a call on its results in April. For Starbucks, the trial is a way of trying to streamline the ordering process for customers and employees when a specific custom beverage takes off. They can simply click to order, rather than specifying all the customizations needed to make the drinks.

“We know there is an increase in personalized beverages,” Starbucks spokeswoman Sanja Gould told CNN Business. «Everything we can do to help the [empleado] and customer experience, we definitely want to.

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Gould declined to share details about the scope of the trial or how long the drinks will be available.

Starbucks is not the only chain that accepts concoctions from celebrities or influencers.

Last year, Dunkin ‘launched “The Charli,” which consists of a cold brew of whole milk and three caramel “pumps” and was listed as the chain’s favorite drink by TikTok star Charli D’Amelio. McDonald’s has also had success with foods advertised as the preferred orders of musicians such as Travis Scott, J Balvin and Bts.

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