The Minelli brand was the last of the Vivarte group. The purchase of the 210 stores in France of the shoe brand by Stéphane Collaert, very present in fashion and which notably controls the San Marina groupwas authorized on Monday 31 January by the Competition Authority.
“The Autorité authorized this operation without subjecting it to conditions”, she said in a statement. Given the existence of a “competitive pressure” in areas where the two networks will coexist, “the Autorité considered that the new entity would not be encouraged to increase the price of the items sold in its stores or to degrade their quality”, she explains to justify her decision.
Minelli operates a network of 260 points of sale for shoes, mainly for women, and leather goods which it also sells on the Internet, including 210 in France. The brand created in 1973, which has 700 employees in 14 countries, belonged until then to Vivarte, in great difficulty.
According to Vivarte, which announced at the end of June the opening of exclusive negotiations with Mr. Collaert, Minelli achieved a turnover of 90 million euros in 2020.
The San Marina group operates 232 points of sale worldwide, including 208 in France, as well as a website. Founded in 1981 in Marseille, the group, which employs 635 people, specializes in women’s shoes and leather goods.
The shoemaker was the last brand in a portfolio that included dozens known to everyone, even in China: André, Chevignon, Kookaï, Naf Naf, Pataugas, Caroll… This sale confirms the liquidation of the former flagship of French textiles. created at the end of the 19th centuryand century, renamed Vivarte in 2001, which was put in difficulty by international competition and successive takeovers by funds.