This is the response from Sony that analysts have been waiting for its main competitor, Microsoft: the manufacturer of the PlayStation announced, Monday, January 31, the takeover of the video game studio Bungie, known for the Destiny franchise. According to the specialized site Games Industry and the Bloomberg agency, the amount of the acquisition is $3.6 billion (about 3.2 billion euros).
Bungie will therefore join the long list of development studios working within Sony Interactive Entertainment, the video game arm of the conglomerate, which already includes names such as Naughty Dog (Uncharted and The Last of Us), Insomniac Games (Spiderman and Ratchet & Clank) or Santa Monica (god of war). An acquisition which acts a little more the phenomenon of concentration in progress in the industry of the video game. In September, Sony had already announced the acquisition of Bluepoint Gamesa studio specializing in the development of “remasters” of cult games, and which recently distinguished itself with the acclaimed Demon’s Souls.
The creators of “Halo” and “Destiny”
The studio was established in 1991 by American developer Alex Seropian. He first made a name for himself with action games on Apple Macintosh computers, such as the role-playing game Pathway into the Darkness then the futuristic shooter Marathon (1994). However, the studio will quickly expand its audience: Myth: The Fallen Lords is their first game playable on PC and Mac, then, in addition to computers, they will offer Oni (2001) on PlayStation 2.
But it was finally thanks to the Xbox console that Bungie entered the video game pantheon with Halo Combat Evolved (2001). Originally designed as an Apple exclusive – that Steve Jobs even presented during a conference in 1999 – the game eventually fell into the hands of Microsoft after its takeover from Bungie in 2000.
This license is the great absence of Sony in this operation, because its rival keeps it preciously. When the studio took its independence in 2007 – and after several games in the series – and left the bosom of Microsoft, the American giant retained the rights to Halo, whose games are now developed by 343 Industries, a studio created internally by the Redmond firm. Bungie, however, remained in the genre of science fiction by creating the universe of destinya massively multiplayer online game.
New takeover
The acquisition of Bungie is Sony’s first response to the voracious appetite of rival Microsoft, which has been on a spending spree for several years. On January 18, the American company announced the acquisition of Activision-Blizzard studios (call of duty, World of Warcraft, candy Crush) for a record $68.7 billion, just a year and a half after getting its hands on Zenimax, a group comprising several legendary studios like Bethesda and idSoftware.
The issue is crucial, because buying licenses and development studios can allow Sony or Microsoft to reserve the exclusivity of very popular games for their own gaming platforms. doubts that this acquisition could leave, by affirming that the games of Bungie, whose flagship title Destiny 2would stay “multi-platform” and would still be playable on PC and Xbox.
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