Gb, it is ‘war’ against junk food: stop the TV commercials

London declares ‘war’ on junk food. In fact, from 5.30 am to 9 pm in the UK, advertising on TV of foods rich in salt, sugar or fat will be banned, in an attempt to improve healthy eating habits among children and fight obesity. This was decided by the government of Boris Johnson, while the Secretary of State for Public Health, Jo Churchill, recalled that the audiovisual contents received by children “could have an impact on the decisions they make and the habits they adopt”, which is why regulations need to be tightened. According to the British authorities, these restrictions could eliminate up to 7.2 billion calories from the diet of British citizens and reduce the number of obese children by more than 20,000. Currently, data reveals that one in three children in the UK completing primary school is overweight. The Johnson government last year considered a total ban on advertising for ‘junk’ food but ultimately opted for a middle ground after opening a public consultation in which nearly eight out of ten people were in favor of establishing a program. dedicated to young people.When the reform, scheduled for the end of 2022, enters into force, it will not be possible to broadcast advertisements for foods such as chocolate, soft drinks, ice cream, biscuits, sugary juices, cereals for breakfast, chips or pizzas. The legislation will not apply to natural products such as olive oil or honey and will not affect companies with fewer than 250 employees.