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PS5 lottery in Europe: Sony’s good idea to sell the console

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It’s been more than a year since the 9th generation consoles hit the market and even if the game catalogs have started to adapt to the new technical standards, the consoles are still just as difficult to find.

Sony and Microsoft were able to achieve better sales during the holiday season and many gamers managed to get an Xbox Series X|S or a PlayStation 5. Nevertheless, this short period is over and the shortages of semi -drivers will continue to impact stocks of next-gen consoles. We will have to stay on the lookout for the slightest restock announcements, but Sony has already planned to organize a lottery to allow players to leave with a PlayStation 5.

The lottery system applied to the sale of consoles

While the PS5 is still hard to come by, Sony has opened registrations on its PlayStation Direct site to give European consumers a chance to purchase the console directly from the official site.

Sony first launched the idea in the US last October, but the list of eligible countries has now been extended to include customers in the UK, Germany, France, the Netherlands, Belgium and in Luxembourg.

A limited number of consoles will be offered and those wishing to enter the sweepstakes will first need to log in to the PlayStation website using their PSN ID. Those whose registration has been accepted will receive an email indicating the date, time and complete instructions for making their purchase.

As in any lottery, you must then be drawn and win the opportunity to buy a console. In addition, Sony specifies that the time of the transaction is limited and that the people drawn must still make their purchase quickly enough. If customers see a “sold out” message after following the instructions in their invite, it means all available PS5s have unfortunately been purchased.

Little additional information has yet been shared by Sony, but details will be provided in the dedicated FAQ. The principle of the lottery, already seen for sneakers, for example, can be an interesting system making it possible to limit the excesses of scalpers while ensuring secure transactions supervised by the manufacturer itself.

It remains to be seen whether Microsoft would be able to apply the same system for the Xbox Series X / S which are still so rare. Last year, Phil Spencer, the boss of Xbox, had already expressed his wish to find a better solution for customers so that they can find an Xbox Series X more easily and more fairly. Sony’s solution is interesting and deserves to be emulated.

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