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Presidential 2022: what is the “immersive” and “olfactory” meeting organized by Jean-Luc Mélenchon? – LCI


INNOVATION – The candidate of La France Insoumise is organizing this Sunday, January 16 in Nantes an unusual meeting which aims to be “immersive”. On the program: giant screens, broadcasting of images, but also of smells.

It is a very special meeting which is being held this Sunday, January 16 in Nantes, from 2 p.m. Far from being content with a classic gathering, as was the case on December 5, presidential candidate Jean-Luc Mélenchon will hold a speech on his vision of the future in a world “immersive”.

3000 people will thus meet in “a kind of cube” 6 meters high by 50 meters wide, all of the walls, including the ceiling, will be screens. Images, sound, and even smells will accompany the various speakers during this meeting in order to “to project our vision of the future, progressive, peaceful”, boasted LFI MP Bastien Lachaud, contacted by LCI.

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Presidential election 2022

Images, sounds and smells for an “immersive” political rally

“The idea is to use technologies from the world of art and culture and to transcribe them into the political world”, he assured. In a press release on the event, the use of the smell is thus justified because “we cannot think of immersion without olfactory conditions”. In addition to the projected videos, two perfumes will therefore be broadcast during this event.

Spectators will thus be immersed in different “universe linked to the speech of Jean-Luc Mélenchon”. Before this, fragments of philosophical, political, literary texts and poems will also be read by members of Parliament and the Popular Union and accompanied in the same way by this technology.

Rejecting the fact that this technology deployed was a means of relaunching the campaign of the Insoumis leader, Bastien Lachaud affirmed that this was above all a way of giving concrete realization to the program of the candidate LFI. “It will be an opportunity for Jean-Luc Mélenchon to give a great speech on the horizon he proposes”, did he declare.

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Faced with the health context, FFP2 masks will be distributed to participants. However, as France Insoumise had already previously stated, and as it is allowed, the gauge of 2000 people will not be respected and the health pass will not be requested at the entrance either.

This is not the first time that Jean-Luc Mélenchon has used technological innovation in his political rallies. Present on YouTube, whose channel has 626,000 subscribers, he also marked the 2017 presidential campaign by holding a meeting in holograms. This technology will also be used again on April 5, during which the candidate should hold a rally in seven regions simultaneously.

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