Deezer: beware of this price increase announced quietly in an email – Frandroid

The prices of Deezer subscriptions increase by one euro for the classic Premium version and by three euros for the Family offer. However, the message sent by the platform to its users is not the most explicit.

Source: Deezer

Deezer is preparing an increase in the price of these subscriptions. Indeed, Louis-Alexis de Gemini, marketing manager of music streaming service, confirmed the news at the microphone of France Info.

Thereby, the price of the classic subscription goes from 9.99 to 10.99 euros. The Family plan increases by 3 euros to reach 17.99 euros.

An unclear email from Deezer

At the same time, on Twitter, Guillaume Champeau, who subscribed to the Deezer Family offer, explains having received an email from the platform to warn him of this increase in the monthly price. However, as his screenshots show, the mail is a bit misleading. At least it lacks clarity.

Very very * very * limits this way of doing things @DeezerFR ! Announce the price increase (3 euros more or 36 euros / year +) at the very end of an email entitled “Your Deezer family subscription is still improving”, which says that hi-fi sound will now be included . pic.twitter.com/MxW8l4Cj2C

– Guillaume Champeau (@gchampeau) December 14, 2021

There is thus indeed a sentence indicating that the service will ” increase the price of your Deezer Family subscription by 3 euros“. We also learn that the increase will be applied automatically on January 18, 2022. However, these two important pieces of information are slipped surreptitiously at the very end of the email, in the penultimate paragraph, as if it were not the main element to remember.

Added Hi-Fi option

Deezer preferred to entitle his message to another piece of information: “Your Deezer Family subscription gets even better“. In the body of the email, the company explains that users are now benefiting from the addition of High Fidelity (Hi-Fi) sound on computers, Android, iOS and soon also on Xbox, Chromecast, Sonos and “all your compatible devices“.

In short, it is mainly a question of listening to songs in better audio quality. And this is how Deezer justifies the increase of 3 euros in his email. Without judging the relevance of the initiative or the explanation provided, it is really the form that is the problem.

The information about the subscription price increase should be given much more prominence to ensure that those affected understand that their bills will be higher now.

Deezer’s official explanations

OnFrance Info, Louis-Alexis of Gemini explains things much more clearly, but not everyone necessarily followed his interview. The Deezer representative further asserts that “this price increase will benefit 70% of the artists, authors, composers, producers and performers we support. There is also a desire for solidarity with the music industry“.

It is not uncommon to see a streaming platform increase the price of its subscriptions and the reasons can be multiple. However, users can request more explicit emails to better understand these changes.

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