Consumption: cashback breaks through in France – Franceinfo

Will promotions, sales or vouchers soon be out of fashion? It is now necessary to count on cashback, the reimbursement of a small part of your purchases by the seller. The principle : when a customer makes a purchase in store or online, he pays normally, but to reward him and retain him, the merchant reimburses him, out of a pot, a small part of the amount paid. A practice from United States, but which is gaining more and more followers in France.

On average, each user recovers 150 euros per year. A system that is also increasingly used by banks. For the customer, it suffices to pay and a few euros go directly to his bank account. It has become an essential argument for retaining customers. A way to do good business. Nevertheless, the cashback displayed is not always the guarantee of the best price, according to consumer associations.