NewsWorldConsumption: cashback breaks through in France - Franceinfo

Consumption: cashback breaks through in France – Franceinfo



Article written by

J. Baeza, A. Dupont, L. Pekez, T. Cluzeau, N. Sadok – France 2

France Televisions

Coming from the United States, cashback is a system that offers to earn money when you spend it. Applications and banks are embracing this customer loyalty tool.

Will promotions, sales or vouchers soon be out of fashion? It is now necessary to count on cashback, the reimbursement of a small part of your purchases by the seller. The principle : when a customer makes a purchase in store or online, he pays normally, but to reward him and retain him, the merchant reimburses him, out of a pot, a small part of the amount paid. A practice from United States, but which is gaining more and more followers in France.

On average, each user recovers 150 euros per year. A system that is also increasingly used by banks. For the customer, it suffices to pay and a few euros go directly to his bank account. It has become an essential argument for retaining customers. A way to do good business. Nevertheless, the cashback displayed is not always the guarantee of the best price, according to consumer associations.


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